American Heart Association: Go Red for Women

Ignite Social Media partnered with Go Red for Women for ongoing social media services including: strategic consulting, community management, content creation, reporting, media buying and social live event support.

Go Red For Women: Building an Engaged Community

Drive awareness of heart disease and stroke in women

Results:

  • 310% Y-o-Y increase in engagements

 

  • 94% higher engagement than the competitive set

 

  • 154% increase in Y-o-Y impressions

 

Challenge:

The American Heart Association’s Go Red For Women came to Ignite wanting to increase awareness surrounding heart disease and stroke in women and to build a community within their social channels.

Solution:

We started with a social media strategy that set the tone for our day-to-day social media execution.

We used powerful, community-focused content paired with strategic paid media boosting that created emotion and ignited action for women to empower other women. We also supported their sponsors, affiliates and executed live event social coverage for their awareness and fundraising events throughout the year:

  • Live on the ground event coverage and Facebook Live of their Red Dress Collection Fashion show during New York Fashion Week
  • Supported their Facebook Group: #GoRedGetFit
  • Created and executed social first campaigns around National Women’s Health Week, #Every80Seconds, National Wear Red Day and #SizeHealthy