If there's anything in this world we've always known to be true, it's that first impressions are everything. It holds up for job interviews, first dates, trying a new restaurant, and nowadays, a brand's social media page. When a consumer visits your social media profile,...

There’s plenty of big money to make big moves in the beer business. Enough for extravagant Super Bowl ads. Enough to create cans for every NFL team in the league. Enough to change your name to America. And while that money may pay for these...

Establishing a singular and unique brand voice can be a difficult undertaking. Harnessing that brand voice and implementing it in successful community engagement can be even harder. Hardest of all, however, is evoking and maintaining multiple, distinct brand voices when working for several diverse clients.While...

We’re just about one month away from Memorial Day, the unofficial start of summer. It’s natural to get excited about sitting by the pool, having friends and family over for a cookout, or heading to the beach for a long weekend. However, it’s incredibly important...

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following...

Once reserved for the style elite, social media is creating entirely new ways for people to experience New York Fashion Week. From mid-runway snaps from America’s top models to backstage selfies and pre-show Instagram Stories, social media has transformed the runway like never before. If...

Every holiday, from Thanksgiving all the way down to #NationalDonutDay, is a potential opportunity for your brand to join the conversation and put your unique spin on the day. However, not all holidays and the ideals associated with them are good times to promote your...

So you missed our chatbot webinar? Don’t worry! We’ve got you covered with this debrief featuring 3 main use cases for chatbots we see happening right now. Easy Ordering Chatbots are being designed to improve the efficiency of shopping using your mobile device. Several brands like Staples...