In the world of influencer events and conferences, the list is quite extensive and looking through one can often leave brands wondering which ones are worth the investment. There are a few different ways to answer that question, so for now we’ll just pick one....

It’s a new year, well it’s been a new year for a couple weeks, but since we’re still in January let’s talk about how you can look at utilizing influencers in 2016. We previously spoke about how brands should consider working with influencers, so now...

Hello. It’s me. I was wondering if after all these years you’d like to meet. To go over… influencers and the best ways to incorporate them into your brand’s marketing strategy! At least I’m pretty sure that’s what she’s trying to say. I can read...

In summer 2008, I signed onto Blogspot and began writing my story. I wrote almost every day, mostly sharing personal, intimate details of my family life. I wrote for no reason other than the pure joy of a new hobby and was amazed when I...

I have been blogging since I was 16 years old. Back then I produced content that only a young adult grappling with every day life could enjoy; compelling stuff, really. Now it’s been 10 years and despite a journalism degree, a career and a blogging...

The shift from pure personal content to monetizing social influencers for advertising purposes was a logical one. While celebrities continue to up their partnership pricing and red tape, social influencers offer an easy gateway to a target niche at a far more reasonable price point....

In the past, I've seen businesses pay thousands to agencies to compile "influencer lists" for blogger and social media influencer outreach programs. Fortunately, there is a growing number of alternatives in the form of tools like Little Bird, which quickly analyze millions of data points...

While Kristin explored the phenomenon of bloggers pitching directly to brands or agencies in an attempt to secure sponsorship or product, I'll explore some ideas I have that community engagement and relations specialists can apply to their everyday relations with bloggers....

Social media engagement by definition is any attempt at reaching out to another individual on the web. Traditionally this has taken the form of a PR pitch, but times are changing. There are many more avenues in which to engage a user, and the tactics...