Facebook is getting into the live-streaming space, but only for celebrities with verified accounts. Public figures (actors, athletes, influencers, musicians, etc.) are now able to launch a live-stream through the Facebook Mentions app. We will take a look at how Facebook live-streaming works, examples of...

Ever since Meerkat and Periscope launched in March, they have been going round for round trying to become the leader in social livestreaming. Meerkat took the early advantage being the first mover and capitalizing on the buzz at SXSW. But, thanks to its relationship with Twitter,...

On the trend of many new social ad formats launching, Pinterest and Instagram are stepping up their game to support e-commerce. This is a really smart move by both channels as Marketing Managers are looking for more ways to tie social media directly to sales....

Social Media is being used more and more as a discovery engine and in order to keep up, both Facebook and Twitter have greatly improved their search capabilities this past year. You can now type a keyword into either channel’s search bar and be instantly...

The Facebook News Feed has undergone a lot of changes recently, but perhaps the most upsetting (but highly expected) update for marketers is the recent announcement by Facebook that it will be reducing the organic exposure of “Promotional Posts” in the news feed around Q1...

  'Tis the planning season, which means marketers are solidifying their holiday campaigns for the most important retail season of the year. Here are four important data points to consider when planning your social media holiday campaign for 2014. What type of deal or incentive does your target audience...

Last week, I had the opportunity to attend Social Fresh East 2014 in Orlando, FL. I enjoyed the setup of the conference and I felt like the speakers kept the audience engaged in the 30-minute single sessions. Topics ranged from social storytelling to helpful social...

A few days ago, Snapchat updated its app with new features to emphasize the ‘chat’ aspect of the platform. This is Snapchat's first major update since they introduced Stories in October of last year. With two-new features, text messaging and video chatting, Snapchat is looking...

A few weeks ago, Instagram announced that users would soon start seeing ads in their feeds. This announcement was met with some concern that the platform that's known for organic content would be flooded with irrelevant, spam-like ads from brands. Instagram is hoping to keep...