Purchase Decisions Influenced by Social Media up 14% in Last Six Months A study done by online research company Knowledge Networks discovered a substantial increase in the number users now employing social media to discover new brands or products, learn more about them, and have opinions on social media...

So I was browsing Reddit last Friday and happened upon a letter. For those of you who don't know, Sainsbury's is a supermarket chain in the UK and below is an example of the aforementioned "tiger bread." Kid's right on. It totally looks like a giraffe. Now kids write letters...

Mapping Social-Media Chatter to TV Commercials Yields Insights By filtering through 13.7 million comments about TV and commercials on social media channels, BlueFin Labs has been able to map something they call the “TV genome.” From this, they’ve been able gather some interesting insights like what...

Urban Outfitters Fails to Engage the Community So, last week, I linked to a blog post about Urban Outfitters’ attempt to steal from an independent jewelry designer and the eventual outrage that spread across all reaches of the Internet. Apparently, the company didn’t respond well to...

Morgan Stanley Lets Brokers Use Social Media Due to high demand by their clients, Morgan Stanley Smith Barney (yes, that’s the full name) announced it would allow its brokers to use social networks to communicate with their customers. This policy is the first of its kind...

'Fast Five' Partners with a Facebook Game Recently, movies have seen success marketing in games, most notably Angry Birds Rio which become the most purchased app on iTunes and generated a large amount of success for the animated film it collaborated with. Fast  Five, the fifth iteration of...

Here are some of the more interesting social media marketing stories from the past week. Beer Drinkers Turn to Social Media at Safeco Field If you’ve ever been to a baseball game, you’re probably accustomed to beer vendors walking up and down aisles. Now at Safeco Field,...