Today at the interactive portion of South by Southwest, I attended a panel called Muppets to Mastery: UX Principles from Jim Henson. The Russ Unger, Senior UX Leader at GE Capital, discussed how many of the popular practices among today's user experience designers were actually...

09 March, 2013

If last week’s first Presidential Debate was the NCAA Basketball Championship, then last night's debate between Joe Biden and Paul Ryan was, at best, the post-season NIT. The candidates started out polite but quickly became more aggressive, only to be sobered in the end by...

12 October, 2012

Lately, it feels like every time I turn around I learn about a new campaign using augmented reality. The technology is definitely impressive, but, as it becomes more common, marketers are going to have to be more creative and thoughtful with their use of augmented reality...

15 February, 2012

The next stop in our 26 Facebook Fan Page Examples in Detail series is Starburst. This brand has built a sizable following of about 10.4 million fans but has it taken full advantage of this opportunity to engage them? Let’s take a closer look to...

09 February, 2012

At one point or another we’ve all joked about stalking someone we know on Facebook or Twitter. After all, if someone puts that information out there, they must want you to read it, right? Well, a couple of brands have taken that idea to heart...

05 January, 2012

Continuing the Facebook Fan Page Examples series, our latest installment is about Dr Pepper. With about 10.9 million fans on Facebook, Dr Pepper has a stronger Facebook presence than competing beverages like Mountain Dew (about 6.3 million), but falls behind powerhouses like Coca-Cola (more than...

04 January, 2012
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