Social media monitoring is a critical aspect to any well thought-out social strategy implementation. Many practitioners often question whether or not today’s tools justify the spend and, even more importantly, what tools should be used for their company’s specific situation. The honest truth that most...

If you have ever managed a Facebook ad campaign you might have realized by now how painful it can be to run advertisements at scale. Although Facebook’s internal ad manager tool has its downfalls, Facebook has an Ad API which it has allowed a few...

I am just getting back from speaking at another successful Pubcon and I can say that the conference was a hit. Lots of tracks, lots of content, lots to share. In typical fashion I dont attempt to beef up my session notes in any format...

Here at Ignite Social Media we like to stay abreast of trends and insights from notable industry experts inside and outside of the Social Media space. One of the best ways to do so is attending niche conferences around the country. I have had the...

Zappos is one of those companies that gets thrown around whenever social media case studies come up. If you have followed the industry over the last 2 years you have undoubtedly seen them come up in PowerPoint presentations and various speeches on the topic of ‘who's doing...