It’s inevitable. Although 80% of companies say they deliver exceptional customer service, we still see consumers taking out their frustrations and complaints on social media. Technology and consumer behavior have created an environment where there are more complaints than ever, mostly online. This factor has made...

Although it may not have made our list of bold predictions for 2016, we have always emphasized that brands need to start seriously investing in social consumer care, and all signs continue to support our findings. This week, Facebook announced more features to enable communications...

[br] Are you beginning to plan or allocate budget for your social media marketing efforts in 2016?  Are you hoping to get a head start on your 2016 strategy, but want to make sure you are aware of the latest trends for the next year? [br][br] If so,...

[br][br] For the past ten years, marketers have struggled with measuring the success of their social media marketing efforts. From measuring ROI to engagement rates, some marketers are simply unsure as to where they should begin. [br][br] If you're brand is encountering this problem, join Jim Tobin, President of Ignite Social...

[br][br] The PRSA 2015 International Conference in Atlanta kicks off this Sunday November 8-10. Traditionally known as one of the top conferences for expanding your professional network, this upcoming event is guaranteed to bring your career to new levels through developmental workshops and more. [br][br] In fact, Jim Tobin, President of...

Are you a small business looking for affordable solutions for your social media marketing tactics? On Thursday, October 15 at 1:00 p.m., Jim Tobin, President of Ignite Social Media, will be hosting the webinar "5 Simple And Affordable Social Media Tactics For Your Small Business" presented by...

Social Fresh 2015, the annual social media conference held in Tampa, Florida, kicks off this week on Wednesday, September 23rd. Making another appearance this year will be our very own Jim Tobin, President of Ignite Social Media. [br][br] Playing the role of both attendee and presenter, Jim...

Our sister company, Carusele, announced today that it's raised $500,000 in new investment to help fuel growth. After launching in Austin, Texas this year, the company has seen an influx of campaigns, and is on pace to generate $2M in sales this year. You can...

This July, Chief Operating Officer Deidre Bounds was re-appointed to the Michigan Women’s Commission by Governor Rick Snyder.  Deidre is one of four women reappointed to the Women’s Commission, a group of 14 women working to improve the quality of life for Michigan women, including providing support for female...

Last night, President Jim Tobin made a guest appearance on Raleigh's local news station WNCN to discuss the GOP Debate and the reactions dispersed through social media.  With Facebook sponsoring the event, and over a million tweets centered around #GOPdebate, there were many common themes and...