Millennials. As marketers, it’s a term we know all too well, but at the same time know so little about. In a world where almost every brand is trying to target a Millennial audience, it’s time to take a step back and dig deeper into...
It’s no secret that social media is moving away from highly produced content, particularly video. These days, people want raw and real – an unfiltered window into the lives of others. Up until now, Periscope and Snapchat, to name a few, have owned this space and...
Building on last year's F8 announcement of "Businesses on Messenger", Facebook will probably be announcing the next phase of the project by releasing its chat bot development framework during this week's F8 conference. Facebook will be releasing new SDKs and APIs to enable developers to...
On April 12th Group High will be hosting The Outreach Marketing Virtual Summit. This one-time event will allow you to partake in a virtual conference environment where you can network with others during the event and ask all of your questions about influencer marketing and...
Instagram announced yesterday that they will be changing how users see pictures in their feeds. Although they did not specify the exact time, we know that within the next few months, Instagram will put an algorithm in place which will shift feeds from strictly time-based...
Facebook is now allowing Canvas ads, which are sort of like Instant Articles for ads. Instagram has already passed Twitter for the number of active advertisers and Google may be helping businesses with their “permanently closed” problem, in this week’s Social You Should Know. Facebook Canvas...
Twitter's new algorithm has finally arrived, and it's changed everything. Well...
Every so often we tend to see lists appear across the internet, speaking to some of the best places in the world to work. Some of these places have the best technology, an exquisite location or even better, an excellent benefits program. At Ignite Social Media,...
It’s inevitable. Although 80% of companies say they deliver exceptional customer service, we still see consumers taking out their frustrations and complaints on social media. Technology and consumer behavior have created an environment where there are more complaints than ever, mostly online. This factor has made...
Although it may not have made our list of bold predictions for 2016, we have always emphasized that brands need to start seriously investing in social consumer care, and all signs continue to support our findings. This week, Facebook announced more features to enable communications...