Ignite Social Media // Blog // YouTube Marketing
YouTube Marketing
Not only is YouTube a video sharing service, but a social network all its own. Like most networks, though, YouTube can be a tricky community to get into. It’s a good thing Ignite Social Media knows the ins and outs of YouTube marketing.
We’ve aided businesses in their YouTube marketing plans and strategies, and we’ve implemented effective YouTube marketing campaigns for brands of all kinds. We’ve also documented some of the ways that other companies are using YouTube Marketing successfully. Read some of the posts below to learn about some good YouTube marketing examples.
Teens, YouTube and the ‘It Gets Better’ Project
An Open Letter to Old Spice
Optimizing your Brand’s YouTube Channel
The Top 10 Most Subscribed Channels of All Time on YouTube – What’s the Appeal?
If you are ready to develop a sound YouTube marketing plan for your company, contact Ignite Social Media or stay tuned to our blog for more YouTube marketing tips, tools, and tactics.
Related Posts
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The Future of YouTube Marketing by Greg Jarboe – SES NY Interview
Guest | February 01, 2012 | View Comments
Ignite had the benefit of interviewing Greg Jarboe recently and wanted to share his thoughts for our readers. Greg gave some really good advice for companies looking to engage in YouTube marketing in 2012. You can find Greg speaking at this year’s SES NY and hear him speaking specifically on the YouTube Next Gen panel. 1) Is YouTube moving in [...]
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YouTube Receives UX Facelift with “Cosmic Panda” Redesign
Kailee Brown | July 08, 2011 | View Comments
In a game changing move from the Google UX team, YouTube recently announced its Cosmic Panda redesign. (There were also announcements made about a Gmail redesign. Blog post about those changes to follow.)
There are a host of changes to the new YouTube infrastructure, most of which involve stripping channels of a lot of individuality. They’re soliciting for feedback, so it’s not entirely clear if this will be how the final product will look. However, it is clear that YouTube is making some significant changes to the UX of the network. Here are some of the Cosmic Panda biggies that you should know about…
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Optimizing Your Brand’s YouTube Channel
Kailee Brown | March 22, 2011 | View Comments
At one point or another in your social media marketing efforts, somebody probably told you that your brand should post content to YouTube. So you did. But now you want to up the ante. How can you go about doing that you ask? Follow these six simple steps to optimize your brand’s YouTube channel. Invest [...]
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Teens, YouTube, and The It Gets Better Project
Olivia Hayes | October 18, 2010 | View Comments
Anyone who works in the marketing sector knows how difficult it is to target teens. As a matter of fact, anyone whose ever tried talking to a teen knows how difficult it can be to get their attention. Teens are some of the most savvy media consumers, with short attention spans and little patience for that which does not interest them.
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The Top 10 Most Subscribed Channels of All Time on YouTube – What’s the Appeal?
Jeremy S. Griffin | July 07, 2009 | View Comments
There are only a few channels I actually subscribe to on YouTube. I would even say that I would call myself a rather active viewer of the site, checking out several videos a day. Though there are plenty of opportunities for brands to utilize the services that YouTube provides, the videos that get the most exposure are the ones from individuals. Here are the top 10 most subscribed YouTube channels out there. Maybe you can help me figure out why.
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Introducing YouTube Annotations and the Interactive Card Trick
Kailee Brown | June 25, 2008 | View Comments
YouTube just rolled out some new toys. Right now you can see them by going to the YouTube homepage. They include an address book of your YouTube friends, an updated Inbox, and YouTubeMobile. But two of the new features, YouTube Annotations and YouTube Insight, are worth talking more about.
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Is Oprah Ready for YouTube?
Lisa Braziel | November 07, 2007 | View Comments
This morning I visited YouTube only to be overwhelmed with Oprah in the featured videos area. To be honest, I was quite surprised that my favorite marketing guru Martha Stewart hasn’t attempted this, but in her defense I guess she’s been busy with Marthapedia these days…
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YouTube: A Virtual Walk-Through for Real Estate
Lisa Braziel | August 27, 2007 | View Comments
Just moving into a new townhome, I just went through the pains of visiting and searching place after place before finally finding one that matched my taste.





