As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the 'social media network' category and into the 'streaming service' category. We asked one of our representatives...

YouTube is one of the more unique social media platforms. It’s not the app you’d first think of when logging in to see what your friends are up to, but it is a huge platform for consuming content from influencers, vloggers, and amateur creators alike. Moreover, YouTube is...

While parenting a 13-year-old, I realized two things: first, I’m old and second, social media wasn’t a thing when I was a teen. To stay relevant to my ever-growing bundle of joy, I’ve had to dive into apps I otherwise wouldn’t use as much. Before...

The World Cup is in full swing as teams have just concluded group play. It has been an exciting event thus far as there have been a lot of upsets and disappointing exits (ehem Germany). As a former player and avid soccer fan I am...

April Fool’s Day has become a day when audiences expect brands to pull clever and hilarious pranks. Since they are less of a surprise, brands are having to get crafty with their April Fool’s shenanigans. In the past years, we’ve rounded up the best in...

Watch out, YouTube, Facebook is pulling no punches! Facebook is not only expanding their video platform, Facebook Watch, they are also dominating in the branded video space. Facebook Watch In 2017, Facebook launched a video platform called ‘Facebook Watch’ which is a hub for longer-form video...

With technology it’s difficult to stay on top of things; phones are constantly being upgraded, new televisions come out all the time and video games keep releasing. That’s just a few items since computers and gadgets haven’t even been mentioned. It can be a struggle...

According to YouTube, over 60% of the platforms video views come from outside the native country of the creator. If your brand hasn't kept up with YouTube lately, here are a few other nuggets of information to bring you up to speed: YouTube is #2 among...

For the best conversions, your YouTube marketing should ideally be a mix of paid and organic content. Organic content can range from a how-to guide, to a sneak peek inside your workplace, to product reviews, or even a music video plugging your product. The style...

It seems like social networks continue to shoot themselves in the foot. Facebook’s changes to its News Feed algorithm continue to drop reach and impact fan growth. These recent changes have led to some major adjustments in the way larger brands need to approach content...

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