You Tube’s Success is Un-Debatable

July 24, 2007

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Last night’s presidential debate on CNN, featuring questions from You Tube users is all the talk this morning. Everybody is forming their opinion - determining if this milestone in social media and politics was successful, or discussing their favorite questions (see mine below)
But whether or not you feel it was a major milestone, or an entertaining evening, you can’t deny the success this event will have on building the You Tube brand.This breakthrough is epic for You Tube. Not only did it expose traditional media consumers in America to social marketing, but it branded the “You Tube video”. Users completely unfamiliar to You Tube are now using it to describe video-sharing.What will eventually happen to You Tube is similar to what happened to Kleenex and Q-Tip. While there are many equally advanced, if not higher quality video sharing applications out there such as Bliptv or Break, the power of You Tube brand will prevail. Why? Because new users to social media will seek the familiarity of it’s brand.

What’s equally powerful is that this has established You Tube as household name. As new users join, they will become brand advocates by sharing with friends and family, further establishing and maintaining You Tube as the top video-sharing website.

Ingenious move by You Tube. If you don’t agree - go broadcast yourself. Or just share a comment.

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Posted by Lisa Braziel | Filed Under Social Media News, Blog, News 

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