Lately there has been much talk in the media (and our blog) about Web 2.0 within consumer markets – primarily the success of social networking sites.
However, while many of these Web 2.0 applications have been primarily focused on consumers, on the horizon are applications of Web 2.0 that can be applied to the business and industry setting.
One such application of this is Open Architecture Network , a site that sheds light on the potential influence and impact of Web 2.0 within the business arena. The site currently serves as a web-based network and database for architects sharing the same goal: to improve the living standards of 5 billion people -a number proposed to be living in poverty by 2020.
While it is easy to dismiss this as “just another advocacy site”, I think it shows enormous potential. The free site allows users from around the world to share information on specific architectural projects, post design tools, and ultimately provide cultural and geographic-relevant solutions to low-cost housing.
And while this seemingly resembles a forum, nearly 40% of its members are using it as a project management tool – a way to manage project schedules, share information, and even draft drawings. The site is also building multiple-language versions, a Google mapping application that will plot projects and areas of need, and the ability of users to view CAD files.
OAN has utilized Web 2.0 to bring collective intelligence and peer production to the business forefront. How long will it take for other organizations to realize its application?
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