Will it Blend? We Try to Blend Our New Book

November 20, 2008

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Cocktail Party book Amazon rankSo today is the launch of the new book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing on Amazon.com.  So far, we’ve gone from ranked #111,000 among all books on that site to being ranked #623. (UPDATE: We’re up to #350 among ALL books on Amazon.) But why stop there?

One of the best examples of social media marketing ever is Blendtec’s “Will it Blend” series.  We pay homage to that with our own effort, in which we try to blend our new book. Enjoy:

That’s one sturdy book… :-) Remember, buy the book today and we’ll donate $3 to Make-A-Wish.Thanks to Taylor Barr for suggesting the idea to us via Twitter.

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Posted by Jim Tobin | Filed Under Social Media Cocktail, Social Media News, Blog, Social Media Fun 

Comments

10 Responses to “Will it Blend? We Try to Blend Our New Book”

  1. Jim Neville on November 20th, 2008 4:12 pm

    Jim,

    Great video! I look forward to reading the book. I wish you the best on your day. Really a day for Ignite Social Media. I hope the staff and yourself are going out to celebrate.

  2. Ricardo Roberts @ Myriad Media on November 20th, 2008 4:22 pm

    LOL, you need the Big Ol’ Blend Tec! I can’t believe you tasted it.

    Congrats again and good luck with the launch, Jim!

    Ricardo

  3. Jim Tobin on November 20th, 2008 4:26 pm

    @Jim: Thanks! We’re having fun today.

    @Ricardo: I took a VERY small sip… :-)

  4. Bobby Carroll - Dakno Real Estate Marketing on November 20th, 2008 4:32 pm

    Jim,

    That was a scream. Looking forward to “devouring” your book although I think I’ll keep it away from anything with a plug! :-)

    @Realestatecoach

    Bobby Carroll - Dakno Real Estate Marketing’s last blog post..I Wanna to Talk About Me!

  5. Jason Peck on November 20th, 2008 4:51 pm

    Guess you need a new blender :)
    Great promo idea though!

    Looking foward to checking out your book soon!

    Jason Peck’s last blog post..SportsVids - YouTube for Sports

  6. Joe Sumney on November 20th, 2008 5:48 pm

    Congratulations on the release!

    I can’t believe you tasted that grog though, I hope there was a switch during the cut scene.

    And is that a white bathrobe in place of a lab coat? Keeping it classy.

  7. Jim Tobin on November 20th, 2008 7:45 pm

    @joesumney: Good ideas. It’s an old white bathrobe. And yes, I did take a little sip. Just paper, some ink and some sweet and sour mix. How much can that hurt ya?

  8. Brett Tilford on November 21st, 2008 3:22 pm

    Great video. I’m looking forward to reading the book… it’s on my amazon wish list :)
    Brett Tilford’s last blog post..Job in Jeopardy? 15 Tips To Help You Land A New Job

  9. Jonathan on November 21st, 2008 3:24 pm

    Is that a bathrobe!

  10. Jim Tobin on November 21st, 2008 4:00 pm

    @Jonathan Sure is! hee hee

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