Ignite Social Media // Blog // Video Marketing

Using video as a marketing tactic can be an effective way to share content that might be overlooked otherwise. Read these articles to get a sense of how we see video as an important marketing tool.

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  • Viral Marketing Examples From Around The World

    Viral Marketing Examples From Around The World


    | March 27, 2012 | View Comments

    There have been a number of studies done on successful viral marketing campaigns in the United States. Some viral videos are more outrageous than others, whether they involve teenage girls with mediocre voices becoming overnight sensations or grown men making fools of themselves in character costumes. We’ve all seen them, but there is a whole [...]

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  • Marketing through Vimeo: Is it Possible?


    | August 20, 2009 | View Comments

    Over the course of the last few years, YouTube has emerged as the undisputed king of video sharing. Millions of clips have been uploaded to the site since its launch in 2005. YouTube has become a major venue for mainstream artists and would-be Internet celebrities from around the globe to advertise their many “talents” to the masses. Marketers have begun to use the site quite effectively as well.

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  • Introducing Robo.to!


    | June 19, 2009 | View Comments

    I love widgets. If there is any kind of functional piece of eye candy that I can use to decorate the sidebar of my blog, I am all over it. If I worked at TGIFriday’s, I would have more flair on my vest than any rational human could justify.

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  • Why You Should Be Video Blogging


    | February 25, 2009 | View Comments

    The quick and simple version of why you should be adding video to your site: As promised… Keyword searches with video as a top result: What are some of your favorite corporate blogs that use vlogging? Leave ‘em in the comments, and I’ll add to the list. Here is one of my favorite on Zappos.com. [...]

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  • One More Reason to Add Unique Flash Pieces to Your Site


    | December 09, 2008 | View Comments

    Google and Adobe have teamed up to offer Google Analytics for the Flash content on your site.  This is a great way to see how often your visitors are interacting with the video, animation, quizzes, etc. on your site.

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  • Would You Create a Video About Your Lip Balm?


    | July 30, 2008 | View Comments

    According to Forrester’s Social Technographics Ladder, only 13% of the U.S. adult population are social media “creators”. That means that only 13% actively publish or upload to blogs, web pages, or sites like YouTube. But as social media marketers, it’s our job to encourage people to participate with the brands we are marketing. So how much do you ask people to “create” on their own? Would you create a video about your lip balm?

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  • The Flip vs. RCA Small Wonder – Video creation on a budget


    | March 27, 2008 | View Comments

    Video creation is becoming more and more mainstream. Technology is becoming increasingly affordable and applications are becoming easier to use (potentially). The Flip came out with a ton of buzz around the product late last year. It’s the first device to push the envelope on ease of use, and market itself towards the less technological advanced user.

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  • Do People Really Watch User-Generated Online Videos?


    | February 04, 2008 | View Comments

    One of the things that social media is great at is soliciting and distributing user-generated video. With all the platforms available now (from YouTube to Viddler to Seesmic and JustinTV), creating and sharing video has never been easier. As a social media agency though, we come across clients all the time (usually old-school marketers or PR types) who are just skeptical.

    “Sure, Jim, you can get the video and put it out there, but do you really think people sit around and watch this stuff?”

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  • Is Oprah Ready for YouTube?


    | November 07, 2007 | View Comments

    This morning I visited YouTube only to be overwhelmed with Oprah in the featured videos area. To be honest, I was quite surprised that my favorite marketing guru Martha Stewart hasn’t attempted this, but in her defense I guess she’s been busy with Marthapedia these days…

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