Social Media Buzzwords Explained

With social media’s ever changing vocabulary, we break down the most important industry buzzwords that every marketer needs to know and understand.

Chatbots

Because this is now the norm and the way we communicate, businesses have made it available as a service in messengers like Facebook Messenger or website customer support. Bots can help customers answer questions and give more information based on queries, quick and simple. Some companies even give coupon codes through bots. This is a great tool to help take your online customer service to a whole new level.

Real time engagement

The most popular way to get a brand’s attention is to drop a message or post on a social platform rather than dialing to a customer service desk for resolving an issue. These days, 42 percent of consumers complaining in social media expect a 60 minute response time.  It’s important that brands analyze which social media platforms most customers are present on and that stay active.

Geotargeting

This practice is used of delivering different content to different consumers via Facebook, a website, etc. on his or her geographic location. Advertisers use this method to target their content to specific customers to help them better understand their audience. You have several options that include age, gender, location and even languages.

CTR (click through rate)

Most of us have heard the term and it’s been around since the existence of online ads. This is the ratio of users who click on a specific link to the number of total users who have interacted with a page, email or advertisement. This is most helpful to understand what your CTR is when looking at the success of an online campaign and your future ones.

Social Media Analytics

This is a style of analysis in which people work in a social, collaborative context to make sense of data. There are many different analytics tools out there to help you gather data and you should always be analyzing the data you receive to help make better business decisions. The most common use of social media analytics is to understand customer sentiment in order to support marketing and customer service activities. If you’re currently not looking at data, you should invest in a tool or an in-house person to identify, predict and respond to consumer behaviors on your social networks.

Competitive Benchmark: You should consistently be discovering what the best performance being achieved – whether in a particular campaign or the processes in order to achieve a competitive advantage.

Dark posts: These ads show up in your news feed on Facebook that doesn’t publish to your Timeline or in your fans’ feeds organically. Facebook dark posts can be an excellent game changer in the ads universe and by using this feature, your brand can have more recognition and hopefully, generate more profit in the end.

Facebook reactions: Think of reactions an extensions of the like button to give people more ways to express themselves and share their reaction to a post. The different ways you can express yourself through reactions includes Like, Love, Haha, Wow, Sad and Angry. It’s a great tool for brands to use Reactions in the way it was originally intended for Facebook – as a quick and easy way to express how you feel and to get emotional feedback to how your content makes them feel.

Social selling: We see this happening more and more, but when we’re social selling, we’re using platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) as a way to develop relationships with our consumers as part of the sales process. If you aren’t incorporating this into your strategy, you could be losing out on potential revenue.

What is the most important social buzzword to you? Tell us in the comments below!



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