Visual Examples of the New Twitter Profile
Have you seen the new Twitter profile options? Twitter CEO Dick Costolo was on the Today Show last week to announce the changes, and surprisingly few people have jumped on the opportunity to date. The new profile has a header similar to the Facebook cover photo and is prime real estate to unify your brand and highlight products and services with strong visual elements. Here are a few examples of some brands that are rocking the new look to give you some ideas for your own.
So Who's Rocking the New Twitter Profile?
One of the best examples on Twitter is @marvel. Check out the way Marvel Entertainment uses the space – dynamic images frame the text in the middle, making it easy to read. A huge and unmistakable brand image in the background to the left complements it. They've also filled the image gallery with brand images for different products – The Avengers, X-Men, Spiderman, the Hulk – to remind you of who Marvel is. It says "You know us, you love us, this is who we are," and it works without slap-in-the-face BUY SOMETHING! marketing.
In addition to the official Marvel page, key company employees have taken the concepts to heart to strengthen the brand while maintaining their individuality. Executive Editorial Director Ryan Penagos, a.k.a. @AgentM, offers a glimpse into his taco-fueled brain with visual representations of himself and the Marvel brand. His photo gallery features The Avengers and, you guessed it, tacos. Lots of tacos.
It should come as no surprise that Starbucks is on top of every new marketing opportunity, but they take it to a new level with individual product promotion. It's a brilliant strategy, spreading both the brand and the new product at the same time. And with over 24k followers for a single product, it's working. Check out @doubleshot to see brand evangelism at its finest. Note the coherence. You have message, focus on brand, the different product options (flavors), the integrated message in the photo gallery, and the pertinent information in front of null space so it's easy to read. Well done.
The White House
Another great feature of the new Twitter profile is featured tweets. @WhiteHouse offers a great example. The top tweet on the page was posted on July 10th – it's one message and offers a simple, powerful graphic that illustrates what might be the most important point of President Obama's re-election campaign.
Since anyone can now feature a tweet that stays at the top of the page, you can rock your Twitter profile by making sure your message, whatever it might be, is always featured at the top of your feed. That's powerful marketing. What will your featured message be? A link to your last blog post? A contest or giveaway? A branded infographic designed to go viral? Consider your Twitter goal and what message will best achieve it.
Here are a few more excellent examples:
Who do you think is making great use of Twitter's new layout? Let us know in the comments.
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