Twitter Marketing

Kaitlin Patnode
10
Feb

Twitter Feuds: What Happens When Brands Go Head-to-Head

Posted by | · · · · · · · | Humor · Twitter Marketing

Between all of the interactions that occur on a day-to-day basis, it’s almost inevitable that some brands would end up […]

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Gene Smith
07
Jan

Twitter is Still Playing Catch-Up

Posted by | · · · · · · | Social Networks · Twitter Marketing

Folks, who are both thrilled about the possibilities and/or worried about spam or clutter due to Twitter’s recent announcement regarding […]

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Jim Tobin
22
Dec

5 Ways To Re-Ignite Twitter Growth in 2016

Posted by | · · · | Twitter Marketing

Twitter is stuck. Usage has stagnated at about 320 million monthly users worldwide and U.S. usage is projected to lag […]

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Bruna Camargo
30
Oct

How Zagat is Brilliantly Using Periscope; Advice to Other Brands

Posted by | No Tags | Interviews · Twitter Marketing · Video

Live streaming isn’t anything new. So when live-streaming mobile applications like Meerkat and Periscope came out, they weren’t reinventing the […]

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Beth Anne Ballance
27
Oct

How Passion Points Can Make the Difference in a Brand Crisis

Posted by | · · · · · · | Crisis Management · Social Media Strategy · Twitter Marketing

When brands are faced with a “soft crisis,” the kind that doesn’t involve a product or anyone getting hurt, but […]

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Victoria Rogers
14
Oct

Top 5 Behaviors on Twitter

Posted by | · · · · | Twitter Marketing

Back in March 2015, Twitter announced their partnership with big data partners Acxiom and Datalogix to give advertisers access to […]

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Gene Smith
08
Oct

Why Is Twitter Getting Rid of Share Counts?

Posted by | · · · | Social Networks · Twitter Marketing

Twitter’s recent announcement that they are deprecating the Twitter Share Count API is giving some marketers heart palpitations, but to […]

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Lisa Braziel
16
Sep

4 Steps to Buy: A Look Inside Twitter’s New Buy Button

Posted by | · · | Twitter Marketing

Whenever new functionality is announced by social networks, there is usually a waiting game for marketers to really see what […]

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Victoria Rogers
27
Aug

Twitter Event Targeting Creates A New Way to Reach Audiences

Posted by | · · · · · · | Twitter Marketing

Twitter is stepping up their targeting game. Last month they introduced event targeting, which allows advertisers to reach audiences interested […]

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Beth Anne Ballance
17
Jul

Once a Funnel, Now a Fish: The Correlation between Social Media Spends and Sales Lifts

Posted by | No Tags | Facebook Marketing · Instagram Marketing · Pinterest Marketing · Social Media Marketing · Twitter Marketing

In a recent article, AdAge reported that digital spending for several large consumer packaged goods is up 20-35% for brands […]

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