Surf –> Search –> Subscribe
July 30, 2007
If you're new here, and interested in the latest news and insights on social media marketing, you may want to subscribe to our RSS feed. Thanks for visiting Ignite Social Media.
Are you familiar with the theory about the frog in the boiling water? The theory goes that
if you drop a frog in boiling water, it will immediately jump out. However, if you put the same frog in room temperature water and turn it up gradually, the frog will cook–never attempting to jump out.
These types of gradual changes seem to be inflicting some companies, whose CMOs must be run by frogs. On one level, the Internet hasn’t changed much since the introduction of the Mosaic browser in 1993. Sure, everything’s gotten faster, video is now online, etc., but you still open a browser and bang around.
But what’s really changed is seismic. Remember when we used to surf the web? The theory was that you would be able to bounce around until you found what you wanted, and a Yahoo home page looked like a link factory exploded. Then Google and search changed it all again.
Now, in a Web 2.0 world, we’re moving to a world where you subscribe to the information you want to get. You build profiles and custom pages, you sign up for RSS-feeds, you get email updates from blogs you like.
People who don’t see the changes are being left behind…
Comments
One Response to “Surf –> Search –> Subscribe”
Got something to say?
[…] I’m struck today by just how hard it still is to find the right information, particularly when you’re dealing with corporations. They act like we’re still in the “surf” era. […]