Submit Blog Ideas to Ignite’s 2008 Editorial Calendar
January 8, 2008
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Hi Everyone!
Since I’ve been out for the holidays to recharge (and then most recently to assume a role as a maid of honor) I’m really just now getting back in the social media groove of reading, writing, and participating.
With that being said, in light of the new year and in our promise to continue a discussion on social media marketing that interesting and insightful, I’m attempting to develop no small feat: a blog editorial calendar for Ignite for 2008.
First, I must state that as a social media agency, we always do these for clients with blogs- to make sure we have fresh, interesting content and that it is on strategy with our clients goals and objectives. However, as we have gained clients - we have forgotten that our own most important client is Ignite. The result? Falling into a “what am I writing today” approach from the day to day. If you write a blog for your company on a regular basis, I assume you have done this more than once or twice.
Not only is this approach against our mantra, but it guides us further away from our audience. Instead of writing what we feel like writing (or what is easiest for that day) - we should take the approach we use for our clients: to develop content with the purpose of achieving audience participation and business objectives.
Therefore - I’m reaching out to you, our readers. If you have a social media marketing question you need answered, a topic you want covered, or a review on a particular social media campaign - you name it- please submit it in the comments below. After that, I’ll try to incorporate it into our 2008 calendar (giving flexibility to cover topics or discussions that are time sensitive) and we’ll work on covering it (and give you a little shout-out in return).
With your input, and our clear plan of action, we hope to grow even more for 2008 
Comments
6 Responses to “Submit Blog Ideas to Ignite’s 2008 Editorial Calendar”
Got something to say?
Hi Lisa:
As you know, I manage a newspaper advertising and marketing trade association, the Mid-Atlantic Newspaper Advertising and Marketing Executives. We are in the process of redesigning our website and I want to include some social media features for two reasons: to encourage our newsapers to add social media to their products and services, and to make our association’s new website interactive, useful , and as a way to grow our membership.
Of course I have very little budget, and even less technical expertise, so I plan to start small, with a simple blog discussing advertising and marketing which I will link to the website.
Ideas for developing interactivity and social media on a shoestring budget in an industry that is trying to stay relevant would be most appreciated.
Thanks a lot!
Teri Saylor
http://twitter.com/terisaylor
www.midatlanticname.com
Thanks for your input Teri. Adding to my list right now…..
Maybe a post on “How to convince upper level mgmt. there is a NEED for social engagement and reputation mgmt.”
“How to handle a reputation mgmt. nightmare”
“10 things that can happen when you neglect engagement with irate customers”
etc. etc.
Great idea by the way asking your readers for topic ideas.
How about budget allocations? I know that you will say “alot” but what percent of an interactive/online budget should be allocated to social media….realistically….
Thanks
I’m interested in best practices for using social media in a B2B setting. I’ve asked the question a lot, and haven’t received much insight so far. Also, I’ve tried exploring the idea of how predominantly B2B companies can use social media to start a sonversation with their end-users. I’d love to hear your thoughts on this!
Thanks!
I’d like to see some examples (if there are any) of Fortune 500 brands using social media effectively. Also, your thoughts on how to pitch to companies who are very concerned with measuring results (i.e., so what if their blog gets 1000 subscribers, how can you show tangible, business results from this?)