New Snapchat Filters Add to its Appeal for Brands
*images courtesy of @TaylorLorenz Currently only available on iOS, the new filters are only available in some places. Taylor Lorens has a great write up on the details over at The Daily Mail. But these new filters that Snapchat that is offering got me thinking, some brands are already using Snapchat to reach their fans in a new way, what is stopping other brands from taking advantage of these new filters and other features to try and reach their fans, too? Based on numbers from a study done earlier this year by Business Insider, it’s pretty obvious that social marketers should be looking to take advantage of the growing pool potential eyes.
- Snapchat has significant scale: We estimate it reached 82 million monthly active users globally as of May 2014. That’s about one-third Instagram’s size.
- The majority of Snapchat’s users are female, and 70% are between the ages of 13 and 25, according to our estimates. Young women are a difficult-to-reach and influential demographic.
- Engagement is high: Two-fifths of 18-year-olds in the U.S. use it “multiple times daily” to communicate with family and friends. That’s a higher proportion than those saying they use voice calls multiple times daily.
- Visual sharing on Snapchat is exploding. Sharing of Snapchat Stories increased 100% in the last two months. Stories are now getting 1 billion views daily, while 760 million disappearing photos and videos are sent daily.