Yo Increases Its Vocabulary
The zero character communication platform, Yo, added functionality to the app this week enabling users to add links and hashtags to messages. Many brands are already leveraging Yo to provide services for customers, such as FedEx, which will Yo you when your package is ready. A complete list is available here.
Twitter Looks into Renovating User-Protection Policies After Celebrity Death
By now the unfortunate news of Robin Williams passing has begun to sink in, but what’s become even more disturbing is the abuse his daughter has been receiving on her personal social media channels. After her announcement late Tuesday night that she is abandoning all social networks due to the harassment, Twitter’s Vice President, Del Harvey, has personally taken the time to announce that Twitter is “expanding our policies regarding self-harm and private information, and improving support for family members of deceased users.”
Zelda obviously has her Dad’s sense of humor and posted to her Tumblr, “as for those who are sending negativity, know that some small, giggling part of him is sending a flock of pigeons to your house to poop on your car. Right after you’ve had it washed.”
Beacon Crowdsources Breaking News Journalism From Ferguson, MO.
Social Media has played a central role in the coverage of events in Ferguson, MO. this week. Y Combinator start-up Beacon is supporting extended coverage of events via a campaign to fund journalists for breaking news.
Swarm Robots Assemble Themselves Into Shapes
It seems that marketing social media automation is everywhere you look today. Twitter announced as part of its quarterly reporting that up to 23 million of its accounts are bots. Twitter bots can be very helpful information sources to warn of impending earthquakes or inform fans of offers. However, if not managed appropriately, or used for spamming, bots can create marketing noise that drowns out relevant consumer info. Bots can also give a misleading picture of a brand audience with Fake or Inactive account,s simply driving a numerical audience score. Want to know how many of your followers are fake? Check here with Social Bakers.
And in case you were wondering about Skynet’s progression…
Need Some Great Social Talent?
As you may know, we are working to help some of our staff find new roles. If you need some great social media help on your team, please let me know.