01 Feb Trust in Social Media Grows as Brands Prep for Advertising’s Largest Event | Social You Should Know
Mobile Drives Facebook Revenue
Facebook’s latest quarterly report is in, and mobile is now driving 69% of its total advertising revenue. The company also broke out its revenue per user (RPU) and said that it is generating $9.00 in the quarter for every US and Canadian member. Internal and external sources cited the growth of video on the network as a key driver, although some backlash is growing about Freebooting, a new term for posting videos from others on Facebook with no ad rev-share for the owner.
Consumers Grow More Trust In Social Media Recommendations
Consumers say they trust social networks for product recommendations at a pretty high level with Pinterest and Facebook leading the way, according to a new study from Social Media Link. Overall 70% of consumers trust recommendations from their friends on Instagram and Facebook and trust in Pinterest grew over 14%. Perhaps the most interesting finding is that star ratings are proving less and less valuable to consumers while 93% said personal stories were the most motivating.
On that note, here’s a 2015 overview from Jim on the evolution of Social Media in case you missed it.
Social Channels Compete on a New Level
As social media becomes more of a real-time ad network, the platforms are getting more competitive about ad delivery linked to live events. Twitter has an edge currently in the space with many networks like ESPN promoting specific hashtags to aggregate conversations however, Facebook is beginning to get in on the game too. Not to be left out, YouTube is creating its own halftime show using YouTube stars. Great content continues to drive new forms of media consumption, hang in there marketers; it will change again next week
