The Guardian gives marketers a scare, Instagram launches its new “Photos of You” capabilities and more in this week’s Social You Should Know.
Twitter Opens Ad Platform to U.S. Users
Twitter made a splash at TechCrunch’s Disrupt NY 2013 this week, announcing that its self-service ad platform is now open to all of its U.S. users, whereas previously Twitter’s ad platform was invite-only. Twitter says they’ve been collecting user feedback and rolling out improvements, including more targeting and reporting. Now brands, bloggers, and individual users can use the DIY ad platform to launch Promoted Tweets and Promoted Accounts ads.
Instagram Introduces Photo Tagging
Photos of You, as Instagram has chosen to brand its new feature, lets users easily tag people and other Instagram accounts. Only the photo-uploader is able to tag an image. Once they do, the photo will appear in the tagged user’s profile. This functionality creates a new opportunity for brands to expand their reach. If your brand is active on Instagram you should pay attention to the “Photos of You” tab beginning May 16, because it will be visible to all users, along with any inappropriate or spam photos your brand may be tagged in.
Facebook Still Dominant
If you read The Guardian this week, you probably saw their report saying Facebook users are decreasing in several major markets. Socialbakers, the analytics firm behind the data, says that the British newspaper jumped to the wrong conclusion because the numbers initially released were rough estimates for ad marketers and not intended for journalistic publication. Facebook’s Q1 figures, released Wednesday, suggest The Guardian did have the wrong idea, but you can be the judge of that.