2014 Internet trends will get you thinking, plus a major opportunity for (some) brands on Pinterest, in this week’s Social You Should Know
Only 27% of Pinterest Users Follow Any Brands
New research from our friends at Ahalogy found that just 27% of active Pinterest users report following even a single brand. But given the discovery nature of Pinterest, it may not be a surprise that 83% of users would follow a brand, while only 17% want to follow a celebrity. This doesn’t mean every product should be racing to Pinterest. The top browsed categories are: food and drink; DIY and crafts; Home décor; and Holidays and Events. The research also confirmed earlier studies that found about 80% of active Pinterest users are female.
Look Up for the Big Trends
We spend a lot of time at work (and in this email) sharing the little changes that happen week to week. But this latest look at Internet Trends from Mary Meeker is worth your time. While it will probably take at least 30 minutes (maybe more) to give this deck any justice, it’s worthwhile to look at how the Internet and digital marketing is changing in front of our eyes. Take a look.
Facebook and LinkedIn Roll Out New Page Designs
Facebook’s long ago announced design changes for business pages rolls out this week. Gone are big icons for tabs as is the two column Timeline (which was never a great visual experience). Now, News Feed posts will be on the right side with page information on the left. LinkedIn wants a more graphically pleasing profile page for users as well. They’re rolling out their new look to premium users first and eventually all users.
Finally, here are some quick stats on tools, platforms and benefits of social media according to your fellow marketers. Hope you enjoy it while you enjoy the weekend.