Social Media Strategy

Victoria Rogers
11
Apr

5 Paid Media Strategies for an Efficient Back-to-School Season

Posted by | · · · · · · · · · · · · · · · · · · | Branding · Event Marketing · Social Advertising · Social Media Marketing · Social Media Promotion · Social Media Strategy

Although the school year doesn’t typically start until September, most back-to-school purchases are made months before. Most U.S. parents are […]

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Leeann Dickerson
01
Apr

5 Ways to Win in Social Media Marketing for Seasonal Products

Posted by | · · · · · · · · · · · · · · · | Content Creation · Content Marketing · Social Media Marketing · Social Media Strategy

Marketing is a lot like gardening. Or at least I’m pretty sure that’s how the saying goes… Some brands have […]

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Vanessa Williams
29
Mar

A Day in the Life of a Social Media Strategist

Posted by | · · · · · · · · · · · | Social Media Jobs · Social Media Marketing · Social Media Strategy

When I try to explain my job, especially to someone outside of social media, I usually get the question: “So, […]

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Bruna Camargo
15
Mar

How Influencers Create Content

Posted by | · · · · · · · · · · · | Content Creation · Content Marketing · Influencer Marketing · Social Media Marketing · Social Media Strategy

The concept of “influencer marketing” is nothing new. For decades, brands and the advertising industry have gravitated toward using the […]

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Jessica Firestone
09
Mar

5 Content Creators to Take Your Campaign to the Next Level

Posted by | · · · | Blogging · Branding · Content Creation · Content Marketing · Influencer Marketing · Social Media Marketing · Social Media Strategy

Hunting for the perfect content creators for your social media strategy isn’t always an easy feat. When your client’s needs […]

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Melissa Ives
29
Feb

How to Optimize Your Team Structure for Social Media Success

Posted by | · · · · · · · · · · · | Social Media Jobs · Social Media Strategy · Social Media Tools

The many paths to achieving strong social media game are unique for every client. When we’re onboarding new clients, one […]

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Kailee VanDamia
26
Feb

How Facebook Reactions Impact Your Brand’s Social Media Strategy

Posted by | No Tags | Facebook Marketing · Social Media Marketing · Social Media Strategy · Social Media Trends

After several months of waiting for global roll-out of Facebook Reactions to Newsfeeds, the emotion-focused emoji that serve as an add-on to […]

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Vanessa Williams
05
Feb

How Social Media Can Support Your Product Launch

Posted by | · · · · · | Social Media Strategy

When it comes to launching a new product for your brand, there are three waves of planning: pre-launch, launch, and […]

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