Social Media Strategy

Vanessa Williams
02
Nov

6 Tactics to Help Achieve Your Q4 Social Media Goals

Posted by | · · · · · · | Social Media Strategy

With 2016 rapidly approaching, many brands have already started looking ahead and planning for next year. But before you get […]

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Beth Anne Ballance
27
Oct

How Passion Points Can Make the Difference in a Brand Crisis

Posted by | · · · · · · | Crisis Management · Social Media Strategy · Twitter Marketing

When brands are faced with a “soft crisis,” the kind that doesn’t involve a product or anyone getting hurt, but […]

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Kailee VanDamia
21
Oct

5 Pinterest Tips for Retailers During the Holiday Season

Posted by | · · · · · | Pinterest Marketing · Social Media Marketing · Social Media Strategy

Pinterest takes silver in terms of social media referral traffic, second only to Facebook. That traffic becomes integral to retailers and […]

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Vanessa Williams
21
Oct

Why Brands Should Start Adjusting Their Instagram Strategy

Posted by | No Tags | Instagram Marketing · Social Media Strategy

It appears that the days of organic growth and engagement for brands on Instagram could be coming to an end. […]

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Jennifer Salerno
16
Oct

3 Reasons Why Domino’s Use of the Pizza Emoji Is Marketing Genius

Posted by | · · · · | Social Media Strategy · Social Media Trends

Earlier this month, we covered the emerging popularity of branded emoji keyboards, and more specifically how Bojangles’ innovative Bomoji was generating […]

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Kailee VanDamia
01
Oct

Are Too Many Social Metrics Damaging our View of Social Media Value?

Posted by | · · · | Social Media Marketing · Social Media Measurement · Social Media Strategy · Social Media Tools · Social Media Trends

In a recent webinar with Forrester and Brandwatch, Nate Elliott (of Forrester) laid out some of the issues social media […]

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Kailee VanDamia
15
Sep

LINE for Brands

Posted by | · · | Content Creation · Mobile Marketing · Social Media Strategy · Social Media Trends · Social Mobile Marketing · Social Networks

Not only is LINE one of the largest messaging applications, it is also one of the fastest growing. In fact, […]

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Lisa Braziel
18
Aug

Why a Social Media Budget Is Like Every Other Budget In Your Life: Important

Posted by | · · · | Social Media Budgets · Social Media Strategy

I work with all different types of brands in social media marketing, and I’ve noticed one thing is fairly common […]

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Kailee VanDamia
17
Aug

Global Mobile Messaging Applications: Everything You Need To Know

Posted by | · · · | Mobile Marketing · Snapchat Marketing · Social Media Marketing · Social Media Strategy · Social Media Trends · Social Mobile Marketing

Have you been hearing whispers about “important 1 to 1 social networks” and “mobile messaging usage being on the rise” […]

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Lisa Braziel
13
Jul

5 Tips to Setting Your Social Media Budget in 2016

Posted by | No Tags | Social Media Strategy

As we are half-way through the year, many marketers are starting the exercise of looking ahead to 2016 and beginning to think about what their social […]

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