Social Media Rants

Jim Tobin
02
Jan

As Social Media Takes Off, Most Marketers Get it Wrong

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Most progressive marketers seem to understand the importance of social media by now. If they don’t, a new report by eMarketer suggests that they need to, and fast. According to the report by Strategy Analytics, more than one billion broadband users will be on social media applications by 2012, which is only 5 years from now. That’s quite an increase from 2007’s paltry 373 million.

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Lisa Braziel
03
Dec

Target’s “Off Target” Social Media

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With mine and Jim’s previous posts about Wal-Mart’s missteps in social media, I couldn’t resist the temptation to share a little about Target, who has recently been caught as it is learning its lesson on transparency and disclosure.

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Lisa Braziel
29
Nov

Busting the 10 Most Common Social Media Myths

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In my work here at a social media agency, I’ve been noticing recurring trends in false perceptions and misconceptions of social media and social media marketing from new prospects and clients alike. As a result, I decided to clear things up with some good ol’ fashioned mythbusted.jpg busting.

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Jim Tobin
19
Nov

Apple Doesn’t Get Social Media? Them’s Fightin’ Words

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Andy Beal committed heresy. He dared suggest that Apple doesn’t really get social media and that they will need to figure it out sooner or later if they want to continue to thrive. While it’s not surprising that Apple fans defended Apple, what is surprising is how many intelligent people showed by their comments that they didn’t get social media.

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Jim Tobin
13
Sep

Why Zooped Sucks

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About a month ago, we got a comment on this site asking us if we’d reviewed Zooped.com yet. I’m pretty confident that the post came from someone who works at Zooped trying to get coverage, but as a soical media agency, we decided it was our duty to try it out anyway. As you can tell from the title of this post, it’s not a positive review.

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Lisa Braziel
31
Aug

Delta Starts a Blog. I’m still Laughing.

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I have an odd sense of humor. I find tripping funny. If you take a spill in front of me, I will have to finish laughing before I help you up. Have a piece of toilet paper on your shoe? I might not be able to conjure the words to tell you.

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Jim Tobin
30
Aug

Why Second Life Marketing Is Doomed to Fail

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In a post in July, I talked about how Second Life marketing and strategic marketing were not yet aligning. I originally thought that the early adopters hadn’t gotten it right yet and between more users and more savvy marketing techniques, perhaps it could improve.

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