Social media is a waste of time. There, I said it. Yesterday, I read a long blog post by a guy Iâ€™ve never actually met. Then I read all the comments. Then I left a comment, offering advice he asked for.
Most progressive marketers seem to understand the importance of social media by now. If they donâ€™t, a new report by eMarketer suggests that they need to, and fast. According to the report by Strategy Analytics, more than one billion broadband users will be on social media applications by 2012, which is only 5 years from now. Thatâ€™s quite an increase from 2007â€™s paltry 373 million.