Social Media Rants

Jim Tobin
02
Jun

Social Media Marketing Mistakes And How to Avoid Them (2 of 6)

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Continuing the series on social media marketing mistakes from last week, today’s mistake is about “schmoozing instead of connecting.” I talk a lot about social media being a cocktail party. And behavior that would be OK at a cocktail party will likely be OK in social media marketing.

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Jim Tobin
28
May

Social Media Marketing Mistakes And How to Avoid Them (1 of 6)

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Earlier this month, I ran a daylong seminar on social media marketing, which was sponsored by the Triangle chapter of the American Marketing Association. It was sort of a “101” class. We started at the basics and moved through it to best practices. About 75 people were there, and we had some fun, so I thought it might be fun to share a little of the content with you. One of the sections was “The Top 5 Most Common Social Media Marketing Mistakes.” This post focuses on mistake #1: “Not Listening. Not Responding. Not Good.”

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Jim Tobin
19
Feb

Social Media Marketing and the Skeptics

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I’m heading out of town early today and don’t have much time for a long post, but just wanted to share sort of a rambling.

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Jim Tobin
14
Jan

Not laughing so much now: Delta’s blog effort

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One of the things we do as a social media agency is analyze what other people do and comment on it. To that end, way back in August, Lisa wrote a post called “Delta starts a blog, I’m still laughing.” At the time, the blog had just a few posts and, well, it was more than a bit lame. So we called them out on it, and that’s when we got our first surprise. Within an hour or two, Jacob Morris, the guy in charge of the blog, left a comment, basically saying, “Give us a chance, we’re finding our way here.”

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Jim Tobin
07
Jan

Social Media is a Waste of Time, Part II

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In Friday’s post, I admitted the social media can be a waste of time. I talked about doing some unproductive things online and how, despite that (or even because of that), marketers should be paying a LOT of attention to social media marketing. But as many of you have commented in the first post, social media is really not a waste of time at all. Those who say it is might as well be saying, “I haven’t figured out how to use this social media stuff.”

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Jim Tobin
04
Jan

Social Media is a Waste of Time, Part I

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Social media is a waste of time. There, I said it. Yesterday, I read a long blog post by a guy I’ve never actually met. Then I read all the comments. Then I left a comment, offering advice he asked for.

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Jim Tobin
02
Jan

As Social Media Takes Off, Most Marketers Get it Wrong

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Most progressive marketers seem to understand the importance of social media by now. If they don’t, a new report by eMarketer suggests that they need to, and fast. According to the report by Strategy Analytics, more than one billion broadband users will be on social media applications by 2012, which is only 5 years from now. That’s quite an increase from 2007’s paltry 373 million.

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Lisa Braziel
03
Dec

Target’s “Off Target” Social Media

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With mine and Jim’s previous posts about Wal-Mart’s missteps in social media, I couldn’t resist the temptation to share a little about Target, who has recently been caught as it is learning its lesson on transparency and disclosure.

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Lisa Braziel
29
Nov

Busting the 10 Most Common Social Media Myths

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In my work here at a social media agency, I’ve been noticing recurring trends in false perceptions and misconceptions of social media and social media marketing from new prospects and clients alike. As a result, I decided to clear things up with some good ol’ fashioned mythbusted.jpg busting.

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Jim Tobin
19
Nov

Apple Doesn’t Get Social Media? Them’s Fightin’ Words

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Andy Beal committed heresy. He dared suggest that Apple doesn’t really get social media and that they will need to figure it out sooner or later if they want to continue to thrive. While it’s not surprising that Apple fans defended Apple, what is surprising is how many intelligent people showed by their comments that they didn’t get social media.

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