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Social Media Rants
Opinions and passions matter in the realm of social media marketing, but not every comment box should be a sounding board. Read these blog posts to get an earful of our opinions about social media.
Related Posts
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Resume Qualifications that Show Your Business ‘Gets’ Social Media Marketing
Craig Carter | June 14, 2011 | View Comments
Back in February, I wrote a blog post entitled Resume Qualifications that Show Your Business Doesn’t Know a Thing about Social Media. It was partly written as a showing of solidarity amongst the frustrated social medians (still working on a name for people that work in social media) out there who can’t meet the unreal [...]
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Resume Qualifications that Show Your Business Doesn’t Know a Thing about Social Media Marketing
Craig Carter | February 16, 2011 | View Comments
A new job description has popped up in the last few years. Some call it Social Media Manager or Social Media Specialist or Social Media Coordinator. Whatever you call it, it’s important to have one, but if you want to attract the best people available, you need to make it seem like your company is “with it.” NOTE: using phrases like “with it, hip, and the Facebook” automatically give you away.
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Social Media Is Not a Condiment
Lisa Braziel | December 10, 2009 | View Comments
Working for a social media agency has shown me first-hand how companies adopt new mediums. The first phase seems to be that of denial – that these new fangled inventions can be ignored until they pass.
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8 Reactions to “Beware Social Media Snake Oil”
Jim Tobin | December 07, 2009 | View Comments
A couple of days ago, Steven Baker of Business Week published “Beware Social Media Snake Oil,” warning that “hordes of marketing ‘experts’ are promoting the value of wikis, social networks, and blogs.”
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5 Examples of When Social Media Marketing is Not the Answer
Jeremy S. Griffin | October 13, 2009 | View Comments
So, a couple of weeks ago, I posted an opportunity for you, our readers, to ask questions about social media marketing. I received a few great questions, so hopefully I’ll be able to shed some light on a few of them. I originally was going to roll two questions into one, but I ended up [...]
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The Doctor is IN: How to Use Social Media the “Not Wrong” Way
Jeremy S. Griffin | September 29, 2009 | View Comments
ood Morning, ladies and gentlemen, and welcome to a new feature I’m starting right here on this blog to help you, the reader, understand how to use social media the “not wrong” way. I say “not wrong” because the “right” way isn’t always clear, as the book is still being written, best practices are still being developed, and we might not know the extent to which social media is effective until much later.
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How to Make Social Media Marketing FAIL for You
Jeremy S. Griffin | June 24, 2009 | View Comments
Everybody loves social media, right? Now is your chance to get in the game and show all those other brands just how things are done in the social sphere when it comes to marketing. Here are a few tips to make sure you get the most for your money, because after all, social media is a cheap add on to any existing campaign, and you probably don’t need to put much thought into it.
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Social Media Marketing Mistakes and How to Avoid Them (6 of 6): Thinking anyone cares about your brand
Jim Tobin | June 30, 2008 | View Comments
I promised you 5 social media marketing mistakes and how to avoid them, but today, at no extra charge, is a bonus sixth mistake. And this one is a biggie. The sixth and potentially most problematic social media marketing mistake is:
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Social Media Marketing Mistakes and How to Avoid Them (5 of 6)
Jim Tobin | June 19, 2008 | View Comments
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Ok, we’re in the home stretch. Today we’ll talk about the fifth mistake in our top 5 mistakes in social media marketing series. And, you might think that would be the last one, right? But wait, there’s more! We’ll close the series shortly with a special 6th mistake—at no extra charge. I know… Right?
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Social Media Marketing Mistakes and How to Avoid Them (4 of 6)
Jim Tobin | June 17, 2008 | View Comments
Our continuing series on social media marketing mistakes moves onto “mistake #4” today. Today’s mistake is using social media as a channel instead of a conversation.
Since social media tools give us the power to publish, and social networks give us more places to publish, some folks believe that pushing their content all over the web is the secret of success. “I’m using some of that thar social media…” While content distribution in and of itself is a good idea, pushing out your same old content is not.





