Ignite Social Media // Blog // Social Media Promotion

When running a social media campaign or other endeavor, it’s sometimes necessary to seed your content with promotional tactics. For a glimpse of how Ignite thinks about social media promotion, check out some of the articles here.

Related Posts

  • Food Trucks Share Social Media Tips [SXSW Panel]

    Food Trucks Share Social Media Tips [SXSW Panel]


    | March 11, 2012 | View Comments

    The food truck phenomenon has been spreading across America recently in large part due to social media. I sat in on a fantastic panel with three contestants from Food Network’s The Great Food Truck Race: Daniel Shemtob of Lime Truck, Stephanie Morgan of Seabirds Truck, and James DiSabatino of Roxy’s Grilled Cheese. The panel discussed how essential social has [...]

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  • Why People Share: The Most Overlooked Part of Social Media Marketing

    Why People Share: The Most Overlooked Part of Social Media Marketing


    | February 23, 2012 | View Comments

    A lot of great marketers make lousy social media marketers. Most of the time they don’t even know how bad they are at it, probably because they’ve been so successful in some other kind of marketing (advertising, PR, CRM… something). I’ve seen this in various forms since we opened Ignite Social Media in 2007. Don’t [...]

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  • Mindy Kaling Takes Social Media By Storm

    Mindy Kaling Takes Social Media By Storm


    | December 07, 2011 | View Comments

    Mindy Kaling isn’t the first celebrity author to use social media to market a book launch, but she just may have done it the best. Lord Alan Sugar launched his eBook, The Way I See It, live on Twitter Sept. 28, and Ozzy Osbourne harnessed the power of hashtags to launch Trust Me, I’m Dr. [...]

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  • 3 Startups That Effectively Put Social Media to Work

    3 Startups That Effectively Put Social Media to Work


    | September 29, 2011 | View Comments

    This is a guest post by Megan Hannay, the Social Media Director for CarWoo.com, a new car buying marketplace. You can find her at http://carwoo.com/blog or at mallyhanna.com/blog, and she tweets from @mahannay. She lives in San Francicso where she enjoys wine, blogging, cheese and unnecessarily tall hills. Startups are like narwhals. We’re borderline fantastical (you’re a company…but [...]

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  • How To Market A StartUp With Social Media

    How To Market A StartUp With Social Media


    | August 17, 2011 | View Comments

    Looking to start a company? Awesome. It’s a really good time to do so. The average individual is more connected than ever before. This makes leveraging social channels increasingly complex but all the more vital and beneficial for companies. If you are looking to promote your company and get free media attention then running a [...]

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  • Understand Social Sharing & Understand Social Media Marketing


    | November 04, 2010 | View Comments

    Around 2007 and 2008, I remember social media marketers harping that the most important thing for a brand to do in the social space was listen and respond to consumers. As we come closer to 2011, I can’t help but feel that the most important thing for brands moving forward is to activate social sharing. In order to do this, marketers must move from slapping “Share This” and “Like” buttons on everything to understanding exactly how and why their specific target audience is currently sharing.

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  • Using Social Media as Part of a Product Launch


    | October 22, 2007 | View Comments

    Conventional wisdom about social media marketing includes a few truisms

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  • 13 Rules of Ethical Blog Pitching


    | October 02, 2007 | View Comments

    People are still wrapping their arms around what a social media agency can do for them, so one of the questions I get asked a lot is, “Can’t you go out to the bloggers and pitch them to write about us?”

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