Ignite Social Media // Blog // Social Media Monitoring
Social Media Monitoring
When running a social media campaign or initiative, it is important to keep an eye on how things are progressing. You also want to make sure you can monitor what people are saying so you can react quickly and appropriately. Here are some tips and thoughts from Ignite on social media monitoring.
Related Posts
-
The Problem with Social Media Monitoring Tools
Brian Chappell | June 21, 2011 | View Comments
Social media monitoring is a critical aspect to any well thought-out social strategy implementation. Many practitioners often question whether or not today’s tools justify the spend and, even more importantly, what tools should be used for their company’s specific situation. The honest truth that most vendors don’t want to talk about is that most tools [...]
-
DIY Social Media Monitoring is a Hoot with RSSOwl
Ryan Sweeney | July 29, 2010 | View Comments
As most of my coworkers know, I get incredibly excited when I find new tools. This month’s find is no exception. Over the past few weeks I was on the hunt for a really good RSS desktop application that is easy to use, customizable, and filterable.
-
Radian6 Sentiment Analysis Review – Does Natural Language Processing Work?
Brian Friedlander | December 22, 2009 | View Comments
Radian6, one of the primary social media monitoring tools we use at Ignite, recently launched a new feature: automatic sentiment analysis. As Christ Newton, Radian6 Founder and CTO, explains in his blog post: “Radian6 automated sentiment reviews on-topic posts as they come in, determines the sentiment of the post at the sentence level, and aggregates [...]
-
The 4 Cornerstones of Social Media Monitoring
Brian Chappell | December 01, 2009 | View Comments
Social media monitoring often gets lumped into very traditional departments inside organizations, and when this happens, certain aspects of the practice can be overlooked. There are many features of social media monitoring beyond its ability to help manage your brand’s reputation via customer service. When brands come to Ignite asking for help with ‘social media monitoring‘, we think holistically with the understanding that the practice helps service many different channels inside of their brand (not just customer service).
-
The Social Media Monitoring Funnel
Brian Chappell | February 06, 2009 | View Comments
In my opinion, social media monitoring is one of the most important aspects to any Internet marketing initiative today. Tight integration with offline and online campaigns is a necessity and organizations need to have the right procedures in place to fully take advantage of conversation about themselves and their competitors online.
-
Feedly Puts the Fun Back into Reading RSS Feeds
Jim Tobin | June 23, 2008 | View Comments
Other members of the Ignite Social Media team laugh when I rant about Google. “Great technology. Ugly user interface.” Google Reader is a great example of that, but now there’s a solution to get your RSS feeds served up with some design consideration and some added features. This is my review of Feedly, a Firefox plug-in that only works in Firefox 3.0.





