Social Media Marketing Examples of Super Bowl XLV
Crash the Super Bowl contest put six ads, all created and voted on by consumers, in the Sunday line-up. As well as Bud Light, who gave a sneak peek of its ads to fans including the ability to unlock an online ad living exclusively on their Facebook page. According to Advertising Age, two-thirds of viewers ages 18-34 would be using a smartphone during the game, putting overall buzz and social sharing at an all-time high. And while that was most certainly true (just check out your News Feed) there was still something slightly disappointing about the execution in linking traditional and social marketing. Only a mere eight companies even promoted their social networks on their end-card and despite the rise in QR codes, they were absolutely non-existent. Having said that, there are a few examples to learn from in successfully tying together traditional and social marketing for an experience that goes beyond the 30-second television spot.