Social Media Examples

Jim Tobin
19
Oct

10 Social Media Marketing Examples You Can Actually Use

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Earlier this month, I had the honor of delivering the keynote address to the Outdoor Industry Association’s annual leadership conference. It’s where folks like Patagonia, North Face, Timberland and more gather to talk about the latest trends impacting their business. I had done a panel the year prior on the basics of social media marketing, and the feedback was positive so they asked to me to speak to the whole group this year.

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Lauren Zuzelski
17
Sep

National Wildlife Federation – Non-profit Social Media Marketing Example #7

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Wow, it’s been a long time since we’ve posted on our non-profit social media marketing examples series, so here we go. To continue, I have decided to highlight a campaign developed for the National Wildlife Federation. A wonderful organization, with a hefty social media campaign.

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14
Jul

An Open Letter to Old Spice

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Dear Old Spice,

I just want to say that I love you.

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04
Jun

Um, Your Microphone is On: How a Raleigh Bakery Screwed the Pooch

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Nothing we say online is private. If you post something to your Facebook, Twitter, Tumblr or Flickr page, the world […]

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Kristin Rawski
29
Apr

Ad Council- Non-profit Social Media Marketing Example #5

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It has been a few months since my last post in the social media nonprofit series, so I am jumping back on the blogging bandwagon.

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Lisa Braziel
30
Mar

Social Media Marketing Case Study: Londolozi

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With the conclusion of our series, “26 Social Media Marketing Examples in Detail“, I was contacted by Rich Laburn, a social media consultant and wildlife filmmaker, whose passion is promoting the luxury safari market.

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05
Feb

Crate & Barrel Ultimate Wedding Contest – How it Could Be Better

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A friend of mine asked me to Tweet about a contest his coworker had entered. The guy and his fiancée are vying for the “Ultimate Wedding” from Crate & Barrel. I was happy to vote, which I did, but during the process, I noticed a few things that C&B could do in order to make this contest a little more effective and “engaging.” (pun intended)

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Brian Chappell
04
Feb

Zappos : Social Media Marketing Example #26

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Zappos is one of those companies that gets thrown around whenever social media case studies come up. If you have followed the industry over the last 2 years you have undoubtedly seen them come up in PowerPoint presentations and various speeches on the topic of ‘who’s doing it right’ in social media. And, for good reason.  Zappos has really embraced social internally, and it shows.

Let’s take a look at what Zappos has done over the past couple years in our last social media example, number 26.

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Christian Sullivan
29
Jan

Social Media Example # 25: Yoplait

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I was pretty excited to research Yoplait because I’m a big fan of the brand and its delicious flavors; just […]

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Megan Hannay
26
Jan

Social Media Example #24: Xerox Corporation

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One might imagine that a company such as Xerox Corp would be resentful toward the internet. I mean, before the world wide web, printing technology had been the “big cahoona” (the “Grand Poobah,” if you will) in the world of document sharing since 1436.

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