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To start our new series “26 Facebook Fan Pages in Detail”, I’ve taken a look at a brand with over 19 million fans on Facebook: Starbucks. The following is a snapshot of what they are doing creatively on their tabs, as well as a brief recap of their content strategy to see how they are engaging with fans through updates posted on the wall.
Since the conclusion of our previous series “26 Social Media Marketing Examples in Detail” and with the start of the new year, I have been inspired yet again to evaluate what other brands are doing in the space. However, instead of covering what a brand is doing across multiple platforms, in this series we will uncover specifically what the top brands on Facebook are doing on their pages to engage with their fans.