Social Media Analytics

26
Mar

Brands Lose 100K+ Fans After Facebook Purges Accounts

Posted by | No Tags | Community Management · Facebook Marketing · Social Commerce · Social Media Analytics · Social Media Marketing · Social Media Monitoring · Social Media Stats

Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in […]

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Misi McClelland
15
Dec

Dark Social Media: What it is and Why Marketers Should Care

Posted by | No Tags | Social Media Analytics

The term “dark social” was first created by Alexis C. Madrigal in a 2012 article written for The Atlantic. Which […]

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Ignite Social Media
22
May

Pinterest Adds Business Insights API to Select “Marketing Technology Developers”

Posted by | · · · · | Social Media Analytics · Uncategorized

After another $200m funding round for Pinterest on May 15 (there were two others in 2013), Pinterest CEO Ben Silbermann […]

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Bryce Davis
06
Jan

3 Questions to Answer Before Your Social Media Campaign Launch

Posted by | No Tags | Social Media Analytics

Congratulations, you did it! You’ve managed to build your social media following into an active and engaged community. You’ve taken […]

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Craig Carter
26
Nov

Social Media Metrics You Should Know: Post-Program Drop-Off

Posted by | No Tags | Social Media Analytics

Analytics are a beautiful thing. They can tell you so much about a demographic, brand, program performance, and more. However, […]

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Ann Marie Taepke
23
Oct

The Third 2012 Presidential Debate As Seen Through Social Media

Posted by | No Tags | Social Media Analytics

The third and final Presidential Debate in Boca Raton, FL proved to be the least exciting of the series, despite […]

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David Ryan
17
Oct

The 2012 Town Hall Presidential Debate As Seen Through Social Media

Posted by | No Tags | Social Media Analytics

Last night’s town hall forum and second presidential debate turned out to be quite the fight. Trying to make up […]

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Jim Tobin
12
Oct

Behind the Scenes at a Debate Social Media War Room: News Video

Posted by | No Tags | Social Media Analytics

At Ignite Social Media, we don’t work with politicians. But we do regularly work with large brands, filtering through thousands […]

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Caroline Monday
12
Oct

The 2012 Vice Presidential Debate as Seen Through Social Media

Posted by | No Tags | Social Media Analytics

If last week’s first Presidential Debate was the NCAA Basketball Championship, then last night’s debate between Joe Biden and Paul […]

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Jim Tobin
05
Oct

Social Media ROI is Real and Measurable: The Video

Posted by | No Tags | Social Media Analytics

When you work in social media marketing for some of the world’s largest brands, you spend a lot of time […]

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