Social Media Analytics

Jessica Hammerstein
31
Mar

A Day in the Life of a Social Media Analyst

Posted by | · · · · · · · · · · · · · · · · · · · · · · · · · · | Social Media Analytics · Social Media Jobs · Social Media Measurement · Social Media Monitoring · Social Media Tools

When I try to explain my job to people outside of the industry, the most common reaction I get is […]

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Misi McClelland
09
Mar

Best Practices for Social Media Buying in 2016

Posted by | · · · · · · · · · | Social Advertising · Social Media Analytics · Social Media Measurement · Social Media Tools

We are well into the year now and you may have some looming questions as to how best utilize your […]

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Ryan Sweeney
29
Dec

4 Analytics Lessons Learned in 2015

Posted by | No Tags | Social Media Analytics · Social Media Measurement · Social Media Trends

2015 was a great year for data! Our analytics team put our heads together to find some highlights for the year […]

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Ryan Sweeney
18
Dec

Developing Trends in Social Media Monitoring

Posted by | · · · · · | Social Media Analytics · Social Media Monitoring

Social media monitoring has been around since social media marketing came into existence. Monitoring is great for customer service, measuring […]

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Ryan Sweeney
25
Nov

How to Use Web Analytics Data to Inspire Blog Content

Posted by | · · · · · · | Social Media Analytics

Bam! Yep, that’s a wall and you just walked into it. That moment when you just don’t know what to […]

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Ryan Sweeney
22
Oct

Three Ways Facebook Reactions Could Help Your Marketing Efforts

Posted by | · · · · | Social Media Analytics

Earlier this month, following rumors of a “dislike” button, Facebook announced a pilot called Reactions. Currently only available in Spain […]

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Greg De Lima
10
Sep

3 Social Metrics You Should Be Using But Aren’t

Posted by | No Tags | Social Media Analytics · Social Media Measurement

Social Media has evolved significantly over the past few years. Not only for you and I posting our updates to […]

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Derek Roessler
26
Mar

Brands Lose 100K+ Fans After Facebook Purges Accounts

Posted by | No Tags | Community Management · Facebook Marketing · Social Commerce · Social Media Analytics · Social Media Marketing · Social Media Monitoring · Social Media Stats

Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in […]

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Misi McClelland
15
Dec

Dark Social Media: What it is and Why Marketers Should Care

Posted by | No Tags | Social Media Analytics

The term “dark social” was first created by Alexis C. Madrigal in a 2012 article written for The Atlantic. Which […]

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Ignite Social Media
22
May

Pinterest Adds Business Insights API to Select “Marketing Technology Developers”

Posted by | · · · · | Social Media Analytics · Uncategorized

After another $200m funding round for Pinterest on May 15 (there were two others in 2013), Pinterest CEO Ben Silbermann […]

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