Ignite Social Media // Blog // Social Media Analytics

One of the most important elements of social media marketing is the monitoring and analysis you have to perform with each and every campaign or initiative. Read these blog posts for how we view the need for social media analytics.

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  • Social Media Marketing Drives Purchase Intent and Brand Advocacy

    Social Media Marketing Drives Purchase Intent and Brand Advocacy


    | January 04, 2012 | View Comments

    Social media metrics are something always at the forefront of our minds here at Ignite Social Media. That’s why when we noticed a recent article by e-Marketer entitled, “Social Campaigns Give Long Term Boost to Brand Metrics” our ears perked up a bit, emails circulated within the agency, and I had to arm wrestle to get the chance to write this blog post. The following are quick highlights and implications from this data.

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  • Metricly Review: Compile Your Company’s Social Media Metrics and Analytics


    | September 16, 2010 | View Comments

    I’m a nerd for numbers; however, it seems that a lot of the numbers turn me on are in completely different locations on the web. Here at Ignite we look at all sorts of stats, from Facebook Insights to Twitter, Google Analytics and more! We recently discovered a tool that fits a much needed niche in the social media measurement sphere.

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  • SAS takes on Social Media Analytics


    | April 23, 2010 | View Comments

    Enterprise business intelligence analysts are getting a new toy to play with, this one addressing the rapidly evolving field of social media analytics. SAS, practically our neighbor just up the road in Cary, NC, launched their new Social Media Analytics solution this past week in Seattle – a launch which incidentally made some very smart [...]

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  • Woopra :: Real Time Web Tracking…on ‘roids


    | May 22, 2008 | View Comments

    Yeah, I know I’m late to the Woopra party, but I JUST got this thing working on my Mac. What is Woopra? It’s the latest entry in the very crowded web analytics space. Why would anyone be interested in using something other than GOOG Analytics? Well, like GOOG, Woopra is free (atleast for the time being). Unlike GOOG, Woopra offers:

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