Ignite Social Media // Blog // Social Commerce
Social Commerce
Social commerce, by definition, is a form of e-commerce that supports online social interaction to drive sales and awareness. By rewarding users who share products and services with their networks, sites like Groupon, Living Social, and other social commerce endeavors are starting to catch on.
Ignite Social Media helps online retail and other e-commerce businesses to get the most from social commerce sites. By analyzing networks, market size, and platform information, Ignite is able to help our clients and their customers do shopping on Facebook and beyond.
Social commerce applications like Groupon and other websites of the same ilk are quickly bubbling up to be at the top of social media marketing lists for many companies.
Even Facebook and Amazon are making waves and Ignite has advice and experience to help you decide on the best social commerce platforms today. Here are a few articles we’ve written that will help illustrate how social ecommerce is becoming more ubiquitous and important.
Why Coming “Social Commerce” Era Should Terrify Brand Marketers
E-Commerce Social Integration Study With Examples – 100 Online Retailers Analyzed
Facebook and Amazon take Social Commerce to the Next Level
Social Commerce & Customer Reviews
Contact Ignite Social Media when you are ready to explore the world of social commerce. After all, who knows what the future will hold when it comes to buying goods and services with the help of others? One thing’s for certain, when we all like something, we all benefit.
Related Posts
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Oonair Makes Shopping more Social with Zara Connect [Interview]
Craig Carter | March 07, 2012 | View Comments
While I was at the Mobile World Congress last week, I got the chance to speak with some of the folks at Oonair. They’re doing some pretty cool things with Zara Connect to help make online shopping more social. Watch my interview with Enrico Sargiacomo to learn how it works and how it helps increase [...]
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E-Commerce Social Integration Study With Examples – 100 Online Retailers Analyzed
Brian Chappell | August 03, 2010 | View Comments
E-commerce social media integration is on the rise and most online retailers are integrating social in some fashion on their websites. Whether they utilize above fold real estate to do so or are burying it deep within product pages, there is no doubt that integrating it with the traditional website is important for brands. We [...]
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Facebook and Amazon take Social Commerce to the Next Level
Lisa Braziel | July 28, 2010 | View Comments
Amazon has always been a category leader in e-commerce for how helpful and personal its product recommendations have been. Now they are taking this to the next level by pulling in Facebook’s social graph to aid them in their current product recommendations. Though this project is still currently in beta, it is a glimpse for [...]
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Group Purchasing: The next big idea in social commerce has to be more than a deal a day
Jim Tobin | April 27, 2010 | View Comments
A woman in China wanted to buy a car. As is true in almost any marketplace, you get a better deal if you can buy in volume. So she listed her intention on a large Chinese social network and asked if anyone in the area wanted to go into a local dealership and buy the [...]
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Social Commerce & Customer Reviews
Olivia Hayes | September 25, 2009 | View Comments
These days, I don’t spend my money anywhere until I’ve read customer reviews. From a new apartment to skincare products, if I have a choice between my total lack of knowledge and someone else’s experience, I’m going to take their opinion into heavy consideration.
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Why Coming “Social Commerce” Era Should Terrify Brand Marketers
Jim Tobin | May 20, 2009 | View Comments
Forrester’s recent report on The Future of The Social Web made some interesting predictions about where social media marketing is heading, and how major brands will need to respond. We’ve clearly moved beyond Social Relationships and into Social Functionality, and the early signs of Social Colonization are clearly upon us. If they have it right, and we end up in an era of Social Commerce, the brands getting involved today will be at a tremendous advantage.
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Social Community Conversion Optimization
Brian Chappell | June 09, 2008 | View Comments
I just got back from SMX Advanced and my mind is rolling. A lot of the sessions were based off of traditional SEM practices, however every once in a while you heard the inklings of social media influence and the semantic web. A sign of things to come in my opinion, and shows you how the two practices are rolling into one holistic approach to marketing on the web.





