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semantic web
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How the Semantic Web Will Change Social Media Marketing Part 4: Your Privacy
Megan Hannay | September 23, 2010 | View Comments
She’s the giant red flag that’s been flying in my face ever since I began researching this topic. She appeared when I mentioned the missing red sock, and she stuck with me through my talk of targeting marketing and controlled crowdsourcing.
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How the Semantic Web Will Change Social Media Marketing Part 3: Re-Sourcing the Crowd
Megan Hannay | September 02, 2010 | View Comments
I’ve addressed the ‘what-it-is’ and ‘why-it’s-important’ of the semantic web in my last two posts, so today’s post is going to get a little more concrete. While many developments of the semantic web have yet to be seen, there are still a plethora of great examples of marketers and companies who are already using semantic technology to their advantage.
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How the Semantic Web Will Change Social Media Marketing Part 2: Social Networks & Your Burnt Cookies
Megan Hannay | August 18, 2010 | View Comments
In my last article on the semantic web, I gave an overview of what many leaders in the internet programming and development field assert the semantic web to be, and I included a bit about how these developments would affect the way all of us interact with the net.
This post, and those to follow, will focus on more specific ways in which a semantic web could change the social media landscape as we know it. Like I said before, I’m no psychic (sad but true), so my assertions are purely educated conjecture based on research and developments that I’ve already seen unfold.
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How the Semantic Web Will Change Social Media Part 1: Comparing Search Results to a Missing Red Sock
Megan Hannay | August 09, 2010 | View Comments
As my fellow engagement team members and I organize our blogger contacts, and as the tag cloud grows on my personal WordPress blog, I realize how much of a semantic web is already integrated into our social media experiences.
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Semantic Social Media: The Future of Social Networking? A Special Podcast
Jim Tobin | August 18, 2009 | View Comments
The race to be the social network seems like it’s been over for at least 6 months. Facebook has trumped MySpace, and MySpace is busy (finally) trying to refocus both their business model and what they offer users and brands. Beyond the race for number 1, dozens of smaller social networks (such as CafeMom, Gather, [...]





