The Evolution of Facebook Marketing
From dorm room to board room, Facebook has evolved into the world's biggest brand marketing platform. The enormous marketing potential and the ongoing changes with the platform create obvious friction and sometimes frustration. However, the friction creates opportunities for savvy marketers that can quickly adapt to change. And considering that change and iteration lie at the core of Facebook’s product development philosophy, marketers must remain on the lookout for opportunity amongst the chaos.
Download this whitepaper to learn how Facebook has evolved as a platform and a marketing tool, how it can and should fit into your brand's social media marketing strategy, and how to achieve brand marketing success with Facebook today and in the future.