Is your brand health Wretched? - Real Time Twitter Sentiment
May 15, 2008
If you're new here, and interested in the latest news and insights on social media marketing, you may want to subscribe to our RSS feed. Thanks for visiting Ignite Social Media.
I have really been digging Summize.com as of late. I chatted with the guy who started it briefly and I am impressed with what they have going on over there. Their latest tool they released is a real time Twitter sentiment tool. 
I decided to run the top 30 brand names through it to see the “health” of each brand. The scoring system used by this tool is, great , swell, so-so, bad, and wretched. Keep in mind the findings below could very well change by the time you run the tool, hence the “realtime” aspect. I heard they are working on a plotting system so you can keep track of a terms “health” over time, keep an eye out for it.
List of 30 Brands and their associated “Health”
- Google - swell
- GE - so-so
- Microsoft- bad
- Coke - bad
- China Mobile - swell
- IBM - swell
- Apple - swell
- McDonalds - great
- Nokia - swell
- Marlboro - great
- Vodafone – so-so
- Toyota – so-so
- Wal Mart - bad
- Bank of America - bad
- Citi - swell
- HP - great
- BMW - great
- ICBC - swell
- Louis Vutton – n/a
- American Express - great
- Wells Fargo – so-so
- Cicso - swell
- Disney - great
- UPS - swell
- Tesco - bad
- Oracle - swell
- Intel - swell
- Porsche - great
- SAP – so-so
- Gilette – bad
Wanted to throw this in there since its fresh, and on everyone’s mind.
- Obama - great
- Clinton - swell
- McCain - great
Any of these findings strike you as odd? Some of them definitely line up with what I would have assumed, Wal Mart for example.
NOTE: Keep in mind Twitters target audience are mostly technical savvy folks with around 6 men to every 4 women using the service, according to MSN adlabs which predicts demographic information, thus skewing the sentiment a brand or keyphrase receives.
Comments
4 Responses to “Is your brand health Wretched? - Real Time Twitter Sentiment”
Got something to say?



Surprised that Malboro and McDonalds are “great.”
@ Jason
Yea, I think McDonalds shocked me the most…
Great post Brian.
I ran Obama, Clinton and McCain yesterday out of curiosity, and found that Clinton was “bad.”
So I think the caveat here is that the findings can change from day to day.
@Roger
Funny you mention that Roger, I noticed the exact same thing. I ran the term a couple times and noticed it had changed.