Listening is Social Media’s Step One

August 3, 2007

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Yesterday, on my general marketing blog, I did a pretty basic post about theBounre Ultimatum new ad campaign for the VW Touareg 2 and the Bourne Ultimatum. By last night, I’d seen an interesting spike in traffic coming from Miami and Littleton, Colorado. It took me a minute to make the connection: I’d mentioned Crispin Porter, the ad agency that did the campaign in the post. I knew they were in Miami, but then I remembered an Adweek article from several months ago about what they went through to open their Colorado office.

This means that someone from Crispin found my post this morning, sent the link out to the whole company, and 65 folks in Miami and 61 in Colorado cared enough about blog chatter about them to read it.

That’s great. No wonder this firm is hot. They seem to get it, and to look outwards. Ask yourself, if someone wrote a post about your firm today, would you know it? How many people in your company would care?

Apparently, the World Bank has taken this to an art form. Their communications guy, Pierre-Guillaume Wielezynski, has built a tool that captures all the Internet traffic mentioning the World Bank in one place, so he can quickly scan it, react and comment about it. This was likely on overload during the Wolfowitz scandal.

People are talking about you. Are you listening? Will your company even know?
And how long will it take someone at Crispin to leave me a comment that they found this? How long will it take Wielezynski? The race is on… I’ve tagged you both and sent pings out to all the blog search engines.

UPDATE: Just hung up with Steve from Crispin Porter, who simply asked “Did we beat the World Bank?” Yes, Steve, you did. Pierre, where are you? I bragged about you, but the Crispin people beat you, even with your time zone advantage… I’m waiting. Is Buzz Monitor working?

Thanks for the call Steve. Our whole team is cracking up…

UPDATE #2: Just hung up with Pierre, who simply asked, “How long ago did the Crispin guy call?” Just a 30-minute gap. Not bad, not bad… Gotta stop going to meetings Pierre, but 2 bonus points for you for leaving a comment.

Thanks for the fun guys…

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Posted by Jim Tobin | Filed Under Social Media News, Blog, Social Media Fun, Optimization 

Comments

4 Responses to “Listening is Social Media’s Step One”

  1. Pierre on August 3rd, 2007 8:05 pm

    Darn meetings…. I cant believe i’m late! Well, better late than never i guess. Your post is dully tagged and voted on the buzzmonitor.

    Cheers,

    Pierre Guillaume Wielezynski

  2. Jim Tobin on August 3rd, 2007 8:18 pm

    Wait… Dully tagged? Were we dull?

    I’m just going to go ahead and assume you meant duly… It’ll help me sleep tonight.

  3. Pierre on August 3rd, 2007 8:38 pm

    duly indeed. that’s what happens when trying to type and call you at the same time!

  4. Brian Chappell on August 5th, 2007 1:44 am

    One of the great things about social media is that you can bate people into posting on your site by simply mentioning there name or referencing there site, because it will then flag their google alerts, or reputation monitor.

    I take it what Pierre did is step 2, responding ;)

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