LinkedIn’s New Ads API Offers Powerful Tools for Marketers
introduced its new Ads API to select businesses in November 2012, giving advertisers new ways to create custom tools and solutions to get more out of LinkedIn Ads. The new Ads API offers many features that allow you to promote your business to a carefully targeted audience of potential leads and clients. In this article we will explore the new features provided in LinkedIn’s new Ads API. For the moment, the new Ads API is available only to select LinkedIn Partners, but we expect to see it available to the public soon. Sign up here to request an advertising partnership with LinkedIn to get in on the new Ads API before it is released to the public.
Why Advertise on LinkedIn?If you somehow haven’t already joined LinkedIn, it is the world’s largest professional social network, with over 187 million members and 3 billion page views each month. The social networking site makes it easy to connect with industry professionals, and makes it possible to find business services and generate strong marketing leads. LinkedIn’s new API allows you to:
- Filter professionals in your own and related industries, which makes it an incredibly powerful tool for B2B marketing.
- Make the most of LinkedIn’s community and target your advertising to a carefully selected niche demographic.
- Design and customize your marketing campaign in new ways that can make it much more powerful, targeted, and effective.
Build Customized Marketing ToolsLinkedIn’s new API gives advertisers the ability to finally build their own customized marketing tools and apps on the site. Now, advertisements can be designed to be more engaging to users and can provide a much more in-depth advertising experience.
These new customized marketing tools give advertisers more options to create a powerful and effective marketing campaign. Now that LinkedIn has developed such a strong network of professionals, it’s about time that the site provides an improved way to reach them.
A/B Test Ad VariationsWith the new features in the API, you can run A/B test variations on your advertisements – making it easier to try out new advertising ideas and compare the effectiveness of different designs. This allows you to fine tune the ads you are paying for and determine the best way to reach your target demographic.
Target Advertisements to Reach Niche DemographicsThe new API makes it possible to target your advertising views based on users’ industry, geography, job title, seniority, and more. This feature makes it possible to hone in your advertising efforts to a very specific niche from LinkedIn’s immense user base. When it comes to B2B marketing, you really couldn’t ask for a better way to connect with targeted new leads and contacts. Advertisers will be able to send less clutter and only pay for advertisements that reach the people their businesses need to reach.
Virally Distribute Marketing Content
With LinkedIn’s vast community of business professionals, the new capabilities to virally distribute your marketing content can help you reach an even wider audience than ever before. The ability to share marketing content allows businesses and individuals to spread the word about a business to others who could use the services provided. Advertisers who use the new LinkedIn API should keep the viral capabilities in mind and create content that encourages sharing on the site.
Measure ROI of LinkedIn Advertising CampaignsThe ability to measure ROI on advertising campaigns is an incredibly useful new feature of LinkedIn’s new Ads API. When it comes to paid advertising, it is critical to understand the conversions and earnings generated by campaigns. The new Ads API’s abilities to measure these metrics will show advertisers exactly how effective their campaigns are. Whether or not a campaign is a success, it is important to have a clear understanding of these figures to determine if a campaign is worth its cost.