So today is the launch of the new book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing on Amazon.com.  So far, we’ve gone from ranked #111,000 among all books on that site to being ranked #623. (UPDATE: We’re up to #350 among ALL books on Amazon.) But why stop there?

One of the best examples of social media marketing ever is Blendtec’s “Will it Blend” series.  We pay homage to that with our own effort, in which we try to blend our new book. Enjoy:

That’s one sturdy book… Remember, buy the book today and we’ll donate $3 to Make-A-Wish.Thanks to Taylor Barr for suggesting the idea to us via Twitter.