Topics That Are Igniting 7/15/11

HardlyWork.in

Worried about being caught on Facebook at work? Worry no more! HardlyWork.in turns your Facebook newsfeed into a professional-looking spreadsheet. Because let’s be honest, no one would ever question your work ethic if they saw all those rows and columns adorning your desktop. All you have to do is use Facebook connect and a helpful guide explains how to update your status and interact with friends all from this clever facade.

Rutgers University Online Mini-MBA Program Offers Social Media Marketing Course

The Rutgers Center for Management Development will be offering a 10-week online course this fall designed for executives and teams of professionals working in marketing, advertising, branding, communications, and sales. It costs $3,500, which includes all instructional materials and fees, and runs from September 26 to November 28, 2011. If you’re interested, click the link above for more information.

Hofstra, PR Firm Partner to Teach Social Media

An article written by the Long Island Business Journal explains how Hofstra University is partnering with the marketing and PR firm Harrison Leifer DiMarco to offer a course in digital and social media marketing as part of its Fall 2011 curriculum. The course will teach students how to present messages and marketing using FaceBook, LinkedIn,Twitter and YouTube, and mobile.

Publisher Penguin Waddles Into Social Media Experiment With Peer Index

International publishing house Hamish Hamilton/Penguin UK is utilizing modern technology to sell an aging one. Using PeerIndex, an influence ranking platform similar to Klout, Penguin is targeting influential Twitter users by giving them a prerelease copy of Gods Without Men, Hari Kunzru’s latest work. The publishing company is banking on these social “influencers” reading the book and talking about it via their social networks before it’s released to the general public.

Small Businesses That Understand Social Media

This past Monday, The New York Times wrote an article about several small businesses excelling in social media marketing. One such business is Melrose Jewelers, a Los Angeles-based luxury jewelry store,  that sells high-end watches. After launching a series of social media marketing campaigns, they’ve seen a staggering 71% increase in their online sales and over 100,000 new likes on Facebook. One of the most successful elements of their campaign was a Watch Personality Quiz. Users could go and take a quiz that asked a series of lifestyle questions from food preferences to work habits and Melrose would help determine the best watch to match their personality type. Click the link above to learn about the rest of the businesses.



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