PowerVoice, Snickers, Journalists on Facebook, Air China - Topics That Are Igniting
PowerVoice Pays Users To Post Ads On Twitter, Facebook
PowerVoice, a new social media marketing company, launched last week. The service compensates users for sharing brands' messages on social networks in a somewhat similar fashion to Adly. However, unlike Adly, it's not focused solely on enabling celebrities and other public figures to earn additional income through recommendations. Instead, anyone can sign up and get paid to promote brands' ads. The company has been operating a private beta since Thanksgiving and now has a network of a couple thousand users who are sharing these advertisements on Facebook and Twitter.
Katie Price Promotes Snickers in Twitter prank
Snickers hired British reality TV star Katie Price to promote the brand through Twitter in an advertising stunt that made her followers momentarily think her account had been hacked. Price tweeted about the Eurozone debt problems and China's GDP rating, two topics a bit uncharacteristic from her usual tweets. She then tweeted the Snickers tagline, "You're not you when you're hungry @snickersUK..." and a picture of her holding a Snickers bar. Despite the clever campaign, Price and Snickers are currently being investigated by the British Advertising Standards Authority as to whether they violated UK advertising rules by not being clear about their messaging.
Facebook Reports 320% Increase In Subscribers For Journalists
Last week, the Facebook + Journalists staff posted an update on how journalists are using the 'Subscribe' button. The note announced the results of a sample study of 25 journalists and revealed that "the average journalist has seen a 320% increase in subscribers since November 2011." Some of the journalists included CNN's Don Lemon who has over 144,000 subscribers and Nicholas Kristof of The New York Times with over 331,000. In addition to being a bit of self promotion by Facebook, this data shows how the social network is trying to take away from Twitter's reputation as a place where news is broken.
Air China's Facebook Check-Ins
In order to increase consumer awareness about the airline's flight services to Sweden and throughout the extended Asian region, Air China launched a campaign around Facebook check-ins. The airline partnered with various Asian restaurants around Stockholm to act as ambassadors. At the restaurants, people were encouraged to check-in with Air China on Facebook. The Facebook page showed everyone who checked in and each week, whoever got the most votes would won two tickets to Asia. It's interesting to note that the airline is state-owned and Facebook is one of the websites currently blocked by the Chinese government.
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