Lifestyle

Jim Tobin
16
Mar

Your input welcome on our site redesign

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Unless you’re reading this in our RSS feed, you’ve probably noticed the site redesign that launched late Thursday. I’d love to have your candid feedback on it.

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Meredith Sparrow
23
Feb

Your Customers’ Hierarchy of Needs

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You’re probably familiar with Abraham Maslow’s Hierarchy of Needs. Think back to your Psychology 101 class, and if you’re still drawing a blank, here’s the 10-second overview. The basic idea behind his hierarchy of needs, which usually manifests itself in the color-coded, neatly divided pyramid below, is that there are various levels of human needs. If, and only if, the basic physiological needs on the bottom portion of the pyramid are met, can the individual focus on higher level (non-basic) human needs. I believe this same concept can be applied to how your customers relate to your brand.

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Jim Tobin
01
Feb

Chief Marketing Officers Want to Listen to Customers, Don’t Know How

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I came across an interesting post on Marketing Pilgrim that pointed at a new study by the CMO Council called ”Giving Customer Voice More Volume”. It seems that Chief Marketing Officers understand the need to listen to, amplify and react to customer input, but they really don’t know how.

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24
Jan

The Inauguration Goes Social

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We had a conversation in the office over the past week concerning the top most viewed photos on Twitpic, and the number 1 spot being overtaken by the photo of people standing on the wing of a downed plane in the Hudson river. It basically came down to delineating between social media as a way of promoting cool stuff, and social media as a way of documenting events of national importance. It isn’t really fair to compare the numbers on the two, in my humble opinion.

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12
Jan

Would you Sacrifice your Friends for a Free Whopper?

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The economy is bad. Everyone is downsizing. Jobs are being lost, no one is buying anything unless it’s on sale. People are tightening their belts and staying in. What to do? Purge, that’s what.

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10
Dec

How To Use Social Networking To Get A Date

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As the resident bachelorette here at Ignite, I feel that it is my duty and obligation to write a blog post addressing the real reason that social media was created in the first place: hooking up. It’s true and you know it. The initial draw of sites like Friendster (back in the day), Myspace, Facebook, and Twitter was that maybe, just maybe, you’d get a date out of the deal.

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Anne Brannon
21
Nov

Social Media Posts That Are Igniting 11/21

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Here is some of the best stuff in the social media marketing world from the past two weeks. Enjoy and Happy Friday-Before-Turkey/Tofurkey Day!

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Jim Tobin
20
Nov

Will it Blend? We Try to Blend Our New Book

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So today is the launch of the new book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing on Amazon.com. So far, we’ve gone from ranked #111,000 among all books on that site to being ranked #623. (UPDATE: We’re up to #350 among ALL books on Amazon.) But why stop there?

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Lisa Braziel
18
Nov

Social Media is a Cocktail Party: Sneak Peek #5

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Anyone else excited for the book launch on the 20th?! (If you aren’t please pretend.) Until we get there, I’m moving to Sneak Peek #5 – a little peek into a chapter that discusses how social media can be used within the product development cycle (and how this in turn influences marketing).

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Jim Tobin
17
Nov

Social Media is a Cocktail Party: Sneak Peek #4 (The Power Shift)

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Lisa shared some thoughts on social media as a segmentation tool in Sneak Peek #3 on Friday and that’s important. It’s part of Chapter 2, “What is Social Media?”, we explain the basics of the tools, the power of the tools, how it impacts marketing and, in this section, we talk about how this is a continuum of a larger power shift that’s been occurring for the last few decades.

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