In-Depth Intro to Social Media Marketing: May 8th

April 10, 2008

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Need to get up to speed on social media marketing?  I’m leading a full-day workshop for the Triangle (NC) Chapter of the American Marketing Association next month and, since you found out about it  through social media, I can hook you up with a $15 discount.  But hurry, the early bird discount ends Monday.American Marketing Association logo

The event is on Thursday, May 8th, at the RTP Hilton here in the Research Triangle Park (that’s right between Raleigh and Durham, NC for you folks from out of town) and it runs from 8:30 to 4:30.

I’m excited that my co-presenter is Julia Storberg-Walker, Ph.D., who teaches at NC State and focuses on social networks and communities of practice in her work.  She’ll cover how and why social networks work, and the difference between communities of practice and social networks.

I’ll cover the 11 types of social media, as well as the 5 most common mistakes that people entering social media make and then we’ll do in-depth on how to use the tools that are out there, as well as practical examples of companies putting social media to work for them (successfully and unsuccessfully).  We’ll leave some time to brainstorm some of the group’s challenges and how to address them, and give you the first few steps you should take to get started.

Book by April 14 and the rate is $149 if you’re an AMA member or $229 if you’re not.  After the 14th, the rate goes up $50.

If you put in the double secret code “socmed” into the registration form, they’ll knock $15 off the cost of the registration and we’ll see how spreading the word works.

Hope to see you there.  Seating is pretty tight (it’s already more than 40% full) and the promotion is just starting.  If you’re interested, save $65 bucks and book today.

Comments

8 Responses to “In-Depth Intro to Social Media Marketing: May 8th”

  1. Wayne Sutton on April 10th, 2008 9:16 am

    Thanks for the code, it has be retweeted, I have some social media friends in Charlotte, NC who asked for a discount . So this should help. I’ll see you there.

    Wayne

  2. DJLitten on April 10th, 2008 10:08 am

    Working on trying to go as we speak, sounds like fun.

  3. concord on April 11th, 2008 6:55 am

    Some point should be included in social media optimization

    Know how to target your audience

    Create content

    Create a SMO strategy

    Bookmarking and tagging

    Increase your linkability

    SMO should be a continuous process

  4. Andre Blackman on April 11th, 2008 8:46 am

    Looking forward to hearing how it goes, Jim!

  5. Jas on April 22nd, 2008 3:21 pm

    Is the event still open or is registration closed?

  6. Jim Tobin on April 22nd, 2008 3:51 pm

    @Jas Last I heard, registration is still open. Go to: http://shortn.it/IV2I to check it out and register.

  7. Jas on April 23rd, 2008 8:20 am

    Awesome, thank you. How many are expected to be in attendance?

  8. Jim Tobin on April 23rd, 2008 10:19 am

    I think they are capping attendance at 80 or 90…

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