I Dare You to Get Healthy at Livestrong.com
June 20, 2008
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On Tuesday of this week, the Lance Armstrong Foundation and Demand Media launched a new daily fitness and wellness living site called Livestrong.com. I flew up to NYC on Tuesday evening to attend the launch party, and had an absolute blast. I was impressed with both the LAF and Demand Media teams, and their desire to help people all over the world lead fuller, healthier lives.
Demand Media did a great job building the site. Unlike social networks like Myspace (built by Intermix Media, the former company of many Demand Media employees) or Facebook, Livestrong.com is sharply focused on health and wellness living. Familiar social networking functions are integrated with fitness and healthy living content including articles, tips, videos, and more.
What makes the site really unique is the Dare feature. Members can dare themselves or friends to set up and break goals. The site enables users to track progress by checking in each time the user logs in to the network. The site provides a long list of dares such as “run a marathon” or “quit smoking” in categories like Eat Well, Be Active, and Get Healthy. Users can also suggest new dares to the Livestrong.com team. Goals and progress can be made public for all users on the site, viewable for only a user’s friends, or private and viewable only to the user. Once dares are accepted by a user, the site acts as a virtual trainer or coach and provides tips during the journey to complete each dare.
I dare you to get healthy at Livestrong.com — sign up.
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