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Zappos’ Excellent Customer Service Results in a Superbly Written Response
Craig Carter | December 08, 2011 | View Comments
As a copywriter, I can’t help but critique prose no matter where it may appear. It’s not something I actively try to do. It just happens. It’s like a spider-sense, except that it’s probably the worst superpower ever. I constantly analyze the word choice of books, signs, menus, pamphlets, websites…pretty much anything that strings words together [...]
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What if West Side Story Had Been Released In the Age of Social Media
Craig Carter | October 18, 2011 | View Comments
When the film West Side Story was released in theaters on October 18th, 1961, it became an instant classic. To this day, it has more Academy Awards (10) than any other musical and it still proves to be popular and relevant. The songs have been covered and sampled dozens of times, most recently appearing in [...]
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What if the Moon Landing Occurred in the Age of Social Media
Craig Carter | July 21, 2011 | View Comments
Yesterday was the 42nd anniversary of the first moon walk and today Atlantis returns home, signaling the end of the NASA Space Shuttle Program. The event will be discussed on social media channels; however, not with nearly with the same excitement as missions of old. Space exploration just doesn’t capture the nation’s attention like it once did. [...]





