How Pandora Changed My Life

Lisa Braziel | July 31, 2007 | View Comments

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Pandora InfomercialWhen I come across something that I really believe in – I become a brand advocate really fast. I haven’t really noticed this about myself until I realized I told probably the tenth person about a new social media site I discovered and practically got an adrenaline rush off of telling them about it. I’m literally a walking infomercial.

And since I’ve run out of people to tell – I thought I’d share.

To put it simply, this week my life has been transformed by a free internet radio service, Pandora. It is a simple concept: you go to the website, type in a particular song or artist you like and the station matches a playlist according to the style and rhythm.

But that’s not all.

As you listen, you can tell the site what you think about it. If it matches you with a song you never want to hear again – you tell it. It adjusts. It slowly fades out the song and matches you with another, more fitting song. As a result, you slowly build a radio station that fits you. Not only can you rock out to every song, but you can discover new artists that match your musical taste.

But wait- there’s more.

You can save a station you’ve created with any name you would like, share it with friends, blog about it, listen to podcasts, connect with other listener’s, the list goes on.

I encourage you to check it out. It is a great example of how effective social media provides highly applicable and relevant content to its users.

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