How Pandora Changed My Life
July 31, 2007
If you're new here, and interested in the latest news and insights on social media marketing, you may want to subscribe to our RSS feed. Thanks for visiting Ignite Social Media.
When I come across something that I really believe in - I become a brand advocate really fast. I haven’t really noticed this about myself until I realized I told probably the tenth person about a new social media site I discovered and practically got an adrenaline rush off of telling them about it. I’m literally a walking infomercial.
And since I’ve run out of people to tell - I thought I’d share.
To put it simply, this week my life has been transformed by a free internet radio service, Pandora. It is a simple concept: you go to the website, type in a particular song or artist you like and the station matches a playlist according to the style and rhythm.
But that’s not all.
As you listen, you can tell the site what you think about it. If it matches you with a song you never want to hear again - you tell it. It adjusts. It slowly fades out the song and matches you with another, more fitting song. As a result, you slowly build a radio station that fits you. Not only can you rock out to every song, but you can discover new artists that match your musical taste.
But wait- there’s more.
You can save a station you’ve created with any name you would like, share it with friends, blog about it, listen to podcasts, connect with other listener’s, the list goes on.
I encourage you to check it out. It is a great example of how effective social media provides highly applicable and relevant content to its users.
Comments
Got something to say?