01 Dec Top 50 Branded Facebook Fan Pages – November 2011
A new brand broke into the top 20 largest Branded Facebook Fan Pages in our November ranking of the Top 50 pages, displacing a brand that hasn’t worked hard enough to keep their page active in recent months. And a couple of pages had huge increases in fans since last month, while most grew only 1-3%.
Biggest Movers
A retailer (Black Friday?) and a clothing brand (we ate too much at Thanksgiving and needed new pants?) really grew their fan bases in November:
- Target, grew 25% this month alone, shooting up 10 spots to get on the list at #42;
- Levi’s, which was October’s fastest grower, grew 17% and increased 5 spots to #31;
- Walmart continues it’s run, growing 9% and moving up 4 spots to #25;
- Pepsi also grew 9%, which helped them move up 3 spots to #45;
- Burberry grew 7%, but that wasn’t quite enough to pass Starburst, who remains one spot above them.
Biggest Losers
Nutella, which posts only once a week, grew 2% but fell out of the Top 20. We also said goodbye to Sony Ericsson, whose 3 point drop pushed them out of the Top 50.
- Mountain Dew, whose social media work we’ve profiled earlier, fell 3 spots to #48;
- Victoria’s Secret Pink fell 2 spots to #27;
- Blackberry fell 2 spots to #34;
- Zoosk, which got on the list in the last few months, fell 2 spots to #46;
- DC Shoes, fell 2 spots to #49.
Top 50 Branded Facebook Fan Pages, November 2011
Current Rank (11/29/11) | Rank by Fan Count (10/31/11) | Change in Rank | Fans as of 10/31/11 | Fans as of 11/29/2011 | % increase | |
---|---|---|---|---|---|---|
1 | 1 | 0 | 54,810,070 | 56,026,027 | 2% | |
2 | YouTube | 2 | 0 | 46,738,484 | 47,773,375 | 2% |
3 | Coca-Cola | 3 | 0 | 35,442,790 | 36,169,618 | 2% |
4 | Disney | 4 | 0 | 29,192,364 | 29,569,192 | 1% |
5 | MTV | 5 | 0 | 28,617,067 | 29,076,418 | 2% |
6 | Starbucks | 6 | 0 | 25,862,590 | 26,226,168 | 1% |
7 | Oreo | 7 | 0 | 23,311,144 | 23,503,068 | 1% |
8 | Red Bull | 8 | 0 | 22,997,322 | 23,501,586 | 2% |
9 | Converse All Stars | 9 | 0 | 20,907,110 | 20,984,628 | 0% |
10 | Converse | 10 | 0 | 20,472,232 | 20,695,810 | 1% |
11 | Skittles | 11 | 0 | 19,489,284 | 19,593,371 | 1% |
12 | Playstation | 12 | 0 | 17,672,802 | 18,147,713 | 3% |
13 | iTunes | 13 | 0 | 17,378,970 | 17,673,894 | 2% |
14 | Pringles | 14 | 0 | 15,910,511 | 16,150,769 | 2% |
15 | Victoria’s Secret | 15 | 0 | 15,557,948 | 15,823,182 | 2% |
16 | Live Messenger | 16 | 0 | 14,329,722 | 14,377,509 | 0% |
17 | Monster Energy | 17 | 0 | 12,548,293 | 12,721,542 | 1% |
18 | Ferrero Rocher | 18 | 0 | 12,335,121 | 12,489,067 | 1% |
19 | Xbox | 19 | 0 | 11,639,032 | 11,964,929 | 3% |
20 | McDonalds | 21 | 1 | 11,403,723 | 11,802,297 | 3% |
21 | Nutella | 20 | -1 | 11,557,106 | 11,781,837 | 2% |
22 | adidas Originals | 22 | 0 | 11,300,307 | 11,394,998 | 1% |
23 | Disneyland | 23 | 0 | 10,768,576 | 10,855,667 | 1% |
24 | Dr. Pepper | 24 | 0 | 10,715,687 | 10,829,401 | 1% |
25 | Walmart | 29 | 4 | 9,753,983 | 10,655,432 | 9% |
Current Rank (11/29/11) | Rank by Fan Count (10/31/11) | Change in Rank | Fans as of 10/31/11 | Fans as of 11/29/2011 | % increase | |
26 | Zara | 26 | 0 | 10,399,576 | 10,618,425 | 2% |
27 | Victoria’s Secret Pink | 25 | -2 | 10,484,064 | 10,576,571 | 1% |
28 | Disney Pixar | 27 | -1 | 10,170,154 | 10,262,133 | 1% |
29 | Starburst | 28 | -1 | 10,094,190 | 10,174,961 | 1% |
30 | Burberry | 30 | 0 | 9,106,703 | 9,787,407 | 7% |
31 | Levi’s | 36 | 5 | 8,028,642 | 9,354,763 | 17% |
32 | Nike Football | 31 | -1 | 9,027,026 | 9,110,630 | 1% |
33 | Subway | 33 | 0 | 8,608,202 | 8,777,132 | 2% |
34 | Blackberry | 32 | -2 | 8,624,399 | 8,777,091 | 2% |
35 | H&M | 34 | -1 | 8,569,990 | 8,754,452 | 2% |
36 | Reese’s | 35 | -1 | 8,130,705 | 8,201,607 | 1% |
37 | Starbucks Frappuccino | 37 | 0 | 7,862,005 | 8,005,440 | 2% |
38 | National Geographic | 38 | 0 | 7,638,495 | 7,869,307 | 3% |
39 | Taco Bell | 39 | 0 | 7,579,762 | 7,633,908 | 1% |
40 | Walt Disney World | 40 | 0 | 7,440,586 | 7,506,041 | 1% |
41 | Google Chrome | 41 | 0 | 7,219,879 | 7,405,209 | 3% |
42 | Target | 52 | 10 | 5,698,942 | 7,097,499 | 25% |
43 | BMW | 42 | -1 | 6,688,402 | 6,818,045 | 2% |
44 | Lacoste | 43 | -1 | 6,625,893 | 6,737,828 | 2% |
45 | Pepsi | 48 | 3 | 6,082,075 | 6,645,206 | 9% |
46 | Zoosk | 44 | -2 | 6,358,300 | 6,513,287 | 2% |
47 | Hollister | 46 | -1 | 6,168,017 | 6,289,331 | 2% |
48 | Mountain Dew | 45 | -3 | 6,173,516 | 6,260,339 | 1% |
49 | DC Shoes | 47 | -2 | 6,097,839 | 6,193,422 | 2% |
50 | Kohl’s | 50 | 0 | 5,832,741 | 6,150,387 | 5% |
Methodology
For the full methodology as to which types of pages are included and which are not included, please see the bottom of our main page for the Top 50 branded Facebook fan pages.