the original social media agency ®
Blog

Top 50 Branded Facebook Fan Pages – May 2012 – Target, Hello Kitty Surge

Jim Tobin.
By: Jim Tobin  |   May 30, 2012  |   View Comments

Pages for Target and Hello Kitty led the charge for growth of the 50 largest branded Facebook fan pages in May of this year. Both brands grew over 10%, while the average growth was a very modest 3%. There were lots of changes this month, as more than 15 pages fell in the rankings from last month.


Fastest Growing Branded Facebook Fan Pages

The fastest growing pages this month include:

  1. Target, up 14% by adding over 2.5m fans;
  2. Hello Kitty, entering the Top 50 because of their 10% growth;
  3. Subway, up 8%;
  4. Nike Football, up 6%; and
  5. McDonalds, Monster Energy, Walmart, Levi's and Mozilla Firefox all up 5%.

Biggest Losers

The pages that fell the most this month include Firefox's big competitor. They are:

  1. Dr. Pepper, down 3 spots to #31;
  2. Victoria's Secret Pink, down 3 spots to #32;
  3. Burberry, down 2 spots to #27;
  4. Google Chrome, down 2 spots to #29; and
  5. Skype, down 2 spots to #49.

50 Largest Brand Facebook Pages of May 2012

Please note that each page name in the chart below is a link to that brand's page.

Current Rank (05/29/2012)   Rank by Fan Count (04/26/2012) Change in Rank  Fans As of 04/26/2012   Fans As of 05/29/2012  % increase
1 Facebook 1 0 65,693,444 67,409,580 3%
2 YouTube 2 0 56,699,507 58,308,429 3%
3 Coca-Cola 3 0 41,548,351 42,202,148 2%
4 Disney 4 0 35,167,287 35,989,302 2%
5 MTV 5 0 33,670,595 34,597,542 3%
6 Converse 7 1 29,632,795 30,700,386 4%
7 Starbucks 6 -1 29,783,247 30,224,257 1%
8 Red Bull 8 0 27,949,627 28,310,443 1%
9 Oreo 9 0 26,139,039 26,587,934 2%
10 Playstation 10 0 22,499,529 22,978,721 2%
11 Skittles 11 0 21,755,286 21,986,132 1%
12 iTunes 12 0 21,465,569 21,931,814 2%
13 McDonalds 14 1 18,991,830 19,926,712 5%
14 Pringles 13 -1 19,152,582 19,439,397 1%
15 Victoria's Secret 15 0 18,418,191 18,658,385 1%
16 Xbox 16 0 17,018,196 17,517,598 3%
17 Monster Energy 17 0 15,666,983 16,510,345 5%
18 Walmart 21 3 15,104,425 15,922,964 5%
19 Ferrero Rocher 18 -1 15,517,924 15,777,423 2%
20 Windows Live Messenger 19 -1 15,455,302 15,556,622 1%
21 Nutella 20 -1 15,207,859 15,459,034 2%
22 adidas Originals 22 0 13,886,998 14,392,738 4%
23 Disneyland 23 0 13,713,315 14,073,535 3%
24 Subway 26 2 12,546,659 13,525,411 8%
25 Zara 24 -1 13,225,860 13,482,511 2%
Current Rank (05/29/2012)   Rank by Fan Count (04/26/2012) Change in Rank  Fans As of 04/26/2012   Fans As of 05/29/2012  % increase
26 Target 32 6 11,440,000 13,008,866 14%
27 Burberry 25 -2 12,551,701 12,887,993 3%
28 Nike Football 30 2 11,740,607 12,422,334 6%
29 Google Chrome 27 -2 11,832,557 12,226,346 3%
30 Levi's 31 1 11,530,736 12,088,789 5%
31 Dr. Pepper 28 -3 11,829,698 11,919,867 1%
32 Victoria's Secret Pink 29 -3 11,755,979 11,855,998 1%
33 Blackberry 34 1 11,088,319 11,276,153 2%
34 Disney Pixar 33 -1 11,100,546 11,240,209 1%
35 H&M 36 1 10,787,567 11,128,538 3%
36 Starburst 35 -1 10,919,125 10,989,187 1%
37 National Geographic 37 0 10,258,821 10,566,198 3%
38 Walt Disney World 38 0 10,257,278 10,515,559 3%
39 BMW 39 0 9,755,603 10,066,367 3%
40 Lacoste 40 0 9,479,646 9,717,102 3%
41 Google 41 0 9,351,242 9,707,456 4%
42 Starbucks Frappuccino 44 2 9,193,778 9,479,587 3%
43 Yahoo 42 -1 9,225,701 9,411,619 2%
44 Reese's 43 -1 9,199,088 9,402,938 2%
45 Mozilla Firefox 46 1 8,874,184 9,323,667 5%
46 Nike 45 -1 8,902,092 9,230,254 4%
47 Hello Kitty 51 4 8,151,031 8,958,236 10%
48 DC Shoes 48 0 8,566,165 8,821,320 3%
49 Skype 47 -2 8,592,322 8,761,391 2%
50 Taco Bell 49 -1 8,556,433 8,639,487 1%

Methodology

As always, you can read the methodology on our main page for this series. However, we are in the midst of automating this process to speed it and to better ensure data integrity. Finishing touches are being put on that now and the May list will be done with the new system.

Ampersand
Stay in the Know

Tell us about yourself and sign up for our weekly newsletter, Social You Should Know. You'll receive the latest social media news and insights from Jim Tobin and the Ignite Social Media team.

Chat
Comments
  • http://www.muddywall.com/ Muddywall

    Thanks for sharing. Some interesting results. Hello Kitty have had amazing growth. Any ideas why?

  • http://www.muddywall.com/ Muddywall

    Thanks for sharing. Some interesting results. Hello Kitty have had amazing growth. Any ideas why?

  • http://www.dishtvoffer.com/ Felicia Corrine

    I wonder why Skype has got a low ranking-47! Thanks for sharing the list