02 Feb Top 50 Branded Facebook Fan Pages, January 2012: Nokia leaps, Monster slips

Posted at 14:08h in Facebook Marketing by

The latest monthly list of the Top 50 Branded Facebook Fan Pages is now available for January 2012, and several brands made impressive runs to kick off the year. While some brand grew slowly in the way I described recently on Mashable.com, many more brands bucked that trend and grew 5, 10, even 39% percent in one month.

Fastest Growing Facebook Pages

The fastest growing branded Facebook fan pages of January 2012, by percentage growth, are:

  1. Nokia, which grew 39% and broke on the list at #50
  2. Xbox, which grew 19% and moved up 3 spaces to #17
  3. McDonalds, which grew 18% and moved up 1 space to #18
  4. Google Chrome, which grew 15% and moved up 5 spots to #37
  5. Mozilla Firefox, which grew 10% and moved up 1 spots to #46

Biggest Losers

As usual, those who lost ground in the chart did so despite adding fans. They just didn’t grow as fast as those around them on the chart. Those who fell the most this month include:

  1. Monster Energy, which fell 3 slots to #20
  2. Nike Football, which fell 3 slots to #35
  3. Walmart, which fell 2 spots to #25
  4. Reese’s, which fell 2 spots to #38; and
  5. Taco Bell, which fell 2 spots to #42

Largest Branded Facebook Fan Pages, January 2012

Current Rank (01/30/2012) Rank by Fan Count (12/29/11) Change in Rank Fans as of 12/29/11 Fans as of 01/30/2012 % increase
1 Facebook 1 0 57,063,294 59,991,519 5%
2 YouTube 2 0 48,429,625 51,155,416 6%
3 Coca-Cola 3 0 36,550,760 37,948,952 4%
4 Disney 4 0 29,774,063 31,434,913 6%
5 MTV 5 0 29,561,231 30,809,010 4%
6 Starbucks 6 0 26,545,854 27,612,462 4%
7 Red Bull 7 0 25,192,426 26,098,244 4%
8 Oreo 8 0 23,726,721 24,361,615 3%
9 Converse All Stars 9 0 21,006,933 21,819,621 4%
10 Converse 10 0 20,797,579 21,800,674 5%
11 Skittles 11 0 19,627,492 20,060,116 2%
12 Playstation 12 0 18,367,552 19,119,081 4%
13 iTunes 13 0 17,915,092 18,917,940 6%
14 Pringles 15 1 16,251,773 17,183,729 6%
15 Victoria’s Secret 14 -1 16,330,801 17,128,299 5%
16 Live Messenger 16 0 14,390,925 14,718,705 2%
17 Xbox 20 3 12,100,906 14,358,943 19%
18 McDonalds 19 1 12,188,826 14,324,406 18%
19 Ferrero Rocher 18 -1 12,623,150 13,628,231 8%
20 Monster Energy 17 -3 12,853,342 13,608,109 6%
21 Nutella 21 0 11,905,158 12,777,026 7%
22 adidas Originals 22 0 11,469,479 12,068,673 5%
23 Disneyland 24 1 10,931,713 11,594,905 6%
24 Zara 26 2 10,789,792 11,576,336 7%
25 Walmart 23 -2 11,144,098 11,294,724 1%
Current Rank (01/30/2012) Rank by Fan Count (12/29/11) Change in Rank Fans as of 12/29/11 Fans as of 01/30/2012 % increase
26 Dr. Pepper 25 -1 10,919,436 11,229,828 3%
27 Victoria’s Secret Pink 27 0 10,677,457 10,914,408 2%
28 Disney Pixar 28 0 10,356,352 10,526,485 2%
29 Burberry 30 1 10,069,386 10,457,797 4%
30 Starburst 29 -1 10,184,110 10,379,067 2%
31 Levi’s 31 0 9,530,173 10,200,486 7%
32 Subway 33 1 9,065,885 9,852,233 9%
33 Blackberry 34 1 8,916,815 9,615,303 8%
34 H&M 35 1 8,883,490 9,457,292 6%
35 Nike Football 32 -3 9,171,304 9,423,506 3%
36 National Geographic 37 1 8,080,827 8,743,195 8%
37 Google Chrome 42 5 7,564,216 8,689,660 15%
38 Reese’s 36 -2 8,221,632 8,488,712 3%
39 Starbucks Frappuccino 38 -1 8,074,557 8,363,706 4%
40 Target 39 -1 7,924,384 8,344,919 5%
41 Walt Disney World 41 0 7,568,390 8,023,827 6%
42 Taco Bell 40 -2 7,660,957 7,941,322 4%
43 Lacoste 45 2 6,866,403 7,503,100 9%
44 BMW 43 -1 6,982,735 7,468,805 7%
45 Pepsi 44 -1 6,880,095 7,224,589 5%
46 Mozilla Firefox 47 1 6,500,288 7,144,759 10%
47 Zoosk 46 -1 6,771,471 7,068,835 4%
48 Hollister 48 0 6,403,039 6,976,935 9%
49 DC Shoes 50 1 6,277,843 6,830,733 9%
50 Nokia 70 20 4,821,699 6,680,947 39%

Methodology

For more information on how we compile this list and which pages are included or not included, please see our main Top 50 page.



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